With over a billion followers worldwide and players from five continents, FC Bayern Munich has become one of the most influential clubs on earth. Long before the 2026 World Cup spotlight arrived, its managing director of the Americas Dee Kundra, has been helping grow FC Bayern Munich's presence across North, Central, and South America. She discusses the opportunities, challenges, future of football, and shares how the club's philosophy of "Mia San Mia" shapes culture, community, and belonging around the world.