Personalization often gets boxed into tracking and heavy engineering, but you can gain relevant lift by using the signals users already bring (search queries, referrers, URL params) without cross-site cookies. In this 10‑minute episode Ron and Mitzi open with a concrete mini-case: a pricing hero headline change from a generic “Compare plans” (2.1% trial sign-up) to a search-aligned “Plans for teams like yours” (4.3% sign-up), a clear, repeatable micro-win. They then walk five tactical, low-friction patterns that non‑engineers can implement: capture server-side referrer/query context (safe, aggregated), three ready-to-use copy templates marketers can drop in, server-rendered (prebuilt HTML) variants so search engines see content, progressive in-session qualification, and simple privacy-first measurement (sample sizes and a 7–14 day A/B window or ~1k+ views per variant guidance). Each tactic includes a one-step sprint, expected KPI bands, and governance notes. Episode closes with a checklist download, an invite to the community Slack, and a single step to run today.