Are UX service designers process and method fashionistas? I've seen UX and more recently service design evolve over the last 10 years or so and worked with organizations who adopted whatever process was in vogue at that time, be it “design thinking” or “jobs to be done,” even terms like “user experience” or “experience design” and design thinking and lean UX etc. In this episode, we discuss how effective are all these new tools in driving better outcomes for the customer.

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