<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334656565767569617230756b&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d436f70696e672d776974682d7468652d6e65772d6e6f726d616c2d696e2d6d61726b6574696e672d6167656e63792d72656c6174696f6e73686970732e6d7033">Read more ></a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334656565767569617230756b&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d436f70696e672d776974682d7468652d6e65772d6e6f726d616c2d696e2d6d61726b6574696e672d6167656e63792d72656c6174696f6e73686970732e6d7033253236706e253344436f70696e67253242776974682532427468652532426e65772532426e6f726d616c253242696e2532426d61726b6574696e672532426167656e637925324272656c6174696f6e7368697073"> </a>   <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334656565767569617230756b&he=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"> Listen to the podcast (duration: 19:11) > </a> What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Read more > Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334656565767569617230756b&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d436f70696e672d776974682d7468652d6e65772d6e6f726d616c2d696e2d6d61726b6574696e672d6167656e63792d72656c6174696f6e73686970732e6d7033" rel="noopener noreferrer">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334656565767569617230756b&amp;he=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" rel="noopener noreferrer"> </a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334656565767569617230756b&amp;he=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" rel="noopener noreferrer"> Listen to the podcast (duration: 19:11) &gt; </a>&nbsp;What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See <a href="https://www.mckinsey.com/privacy-policy" rel="noopener noreferrer">www.mckinsey.com/privacy-policy</a> for privacy information

Coping with the new normal in marketing agency relationships

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Coping with the new normal in marketing agency relationships

Coping with the new normal in marketing agency relationships

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