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Discussion in Digital
Discussion in Digital episodes
- Discussions in Digital: Surveying the brand-building landscape
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Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before.See www.mckinsey.com/privacy-policy for privacy information
20 min - Discussions in Digital: Influencer marketing is ready for its close-up
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Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See www.mckinsey.com/privacy-policy for privacy information
24 min - Coping with the new normal in marketing agency relationships
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Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See www.mckinsey.com/privacy-policy for privacy information
20 min - What's a marketing ecosystem and what does it mean for marketers?
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Listen to the podcast (duration: 17:59) > As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.See www.mckinsey.com/privacy-policy for privacy information
19 min - Moving B2B companies into the digital world
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Listen to the podcast (duration: 19:39) > Digital has already had a big impact on B2B companies. So where does the value lie?See www.mckinsey.com/privacy-policy for privacy information
20 min - How strategy is evolving - and staying the same - in the hypergrowth digital age
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Listen to the podcast (duration: 21:32) > In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.See www.mckinsey.com/privacy-policy for privacy information
22 min - Discussions on digital: How large and small companies build a digital culture
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Listen to the podcast (duration: 18:43) > In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.See www.mckinsey.com/privacy-policy for privacy information
19 min - Reimagining customer experience in mobile age
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Listen to the podcast (duration: 20:16) > In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.See www.mckinsey.com/privacy-policy for privacy information
21 min - The new world of marketing
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Listen to the podcast (duration: 21:27) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.See www.mckinsey.com/privacy-policy for privacy information
22 min - The new world of marketingIn this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.22 min
About Discussion in Digital
From the publisher's feed
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by…
using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.