<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334713434636668706f65686e&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d44697363757373696f6e732d696e2d4469676974616c2d537572766579696e672d7468652d6272616e642d6275696c64696e672d6c616e6473636170652e6d7033">Read more ></a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334713434636668706f65686e&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d44697363757373696f6e732d696e2d4469676974616c2d537572766579696e672d7468652d6272616e642d6275696c64696e672d6c616e6473636170652e6d7033253236706e25334444697363757373696f6e73253242696e2532424469676974616c2532353341253242537572766579696e672532427468652532426272616e642d6275696c64696e672532426c616e647363617065"> </a>   <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334713434636668706f65686e&he=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"> Listen to the podcast (duration: 19:09) > </a> Building a brand in the digital age is forcing companies to innovate like never before.See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Read more > Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334713434636668706f65686e&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d44697363757373696f6e732d696e2d4469676974616c2d537572766579696e672d7468652d6272616e642d6275696c64696e672d6c616e6473636170652e6d7033" rel="noopener noreferrer">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334713434636668706f65686e&amp;he=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" rel="noopener noreferrer"> </a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334713434636668706f65686e&amp;he=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" rel="noopener noreferrer"> Listen to the podcast (duration: 19:09) &gt; </a>&nbsp;Building a brand in the digital age is forcing companies to innovate like never before.See <a href="https://www.mckinsey.com/privacy-policy" rel="noopener noreferrer">www.mckinsey.com/privacy-policy</a> for privacy information

Discussions in Digital: Surveying the brand-building landscape

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Discussions in Digital: Surveying the brand-building landscape

Discussions in Digital: Surveying the brand-building landscape

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