<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633471316e6663766637376b6a&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d44697363757373696f6e732d696e2d4469676974616c2d496e666c75656e6365722d6d61726b6574696e672d69732d72656164792d666f722d6974732d636c6f73652d75702e6d7033">Read more ></a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633471316e6663766637376b6a&he=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"> </a>   <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633471316e6663766637376b6a&he=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"> Listen to the podcast (duration: 23:34) > </a> Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Read more > Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633471316e6663766637376b6a&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d44697363757373696f6e732d696e2d4469676974616c2d496e666c75656e6365722d6d61726b6574696e672d69732d72656164792d666f722d6974732d636c6f73652d75702e6d7033" rel="noopener noreferrer">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633471316e6663766637376b6a&amp;he=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" rel="noopener noreferrer"> </a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633471316e6663766637376b6a&amp;he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d44697363757373696f6e732d696e2d4469676974616c2d496e666c75656e6365722d6d61726b6574696e672d69732d72656164792d666f722d6974732d636c6f73652d75702e6d7033253236706e25334444697363757373696f6e73253242696e2532424469676974616c2532353341253242496e666c75656e6365722532426d61726b6574696e6725324269732532427265616479253242666f72253242697473253242636c6f73652d7570" rel="noopener noreferrer"> Listen to the podcast (duration: 23:34) &gt; </a>&nbsp;Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See <a href="https://www.mckinsey.com/privacy-policy" rel="noopener noreferrer">www.mckinsey.com/privacy-policy</a> for privacy information

Discussions in Digital: Influencer marketing is ready for its close-up

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Discussions in Digital: Influencer marketing is ready for its close-up

Discussions in Digital: Influencer marketing is ready for its close-up

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