News spread that Dan Kennedy was in hospice and saying his final goodbye. It struck me that Dan wrote books teaching SO MANY different topics that all of us have their own “Dan”. So I invited a few marketers and copywriters at the very top of our Direct Response mountaintop and have them answer the question: "Who’s Your Dan?"

If you’re tired of bidding flat-fee deals to resistant “what if it doesn’t convert” wary clients… then today’s interview with Joey Percia is going to inspire you all sorts of ways.

Have you ever wanted to kick yourself for saying “yes” to something you KNOW you don’t want to do? If so, there’s a short set of rules we’ve adopted in my freelancers mastermind group that prevents this from happening.

Marcella Allison is the ONLY copywriter who has worked shoulder-to-shoulder on campaigns with Parris Lampropoulos, Mike Ward, David Deutsch, Mark Ford and Clayton Makepeace.

In this talk, she shared the superpower that led her to work with these high-level names.

Allison Carpio walks us through her signature process for reverse engineering the most profitable avatars in different industries, and, most importantly, how to find out what they really want and how to write the copy that will connect with their pain, desire, and everything else.

James Schramko talks about why he thinks of copywriters as “emotional snake handlers”... and how to discover what you’re ACTUALLY earning, so you can quickly give yourself a raise.

Customer experience is at the heart of what we do in business, but a good customer experience doesn’t mean that everything went perfectly. In this episode, you'll find out how to turn a bad experience into even deeper loyalty...

I invited some industry gurus to talk about the Best Things they’ve ever learned - like the biggest copywriting Super Power, handling multiple leads and the importance of having a “Step-1” offer - all juicy secrets that can be career changing. A few names you might know (like John Carlton) and a few "under-the-radar" names you'll be hearing a lot more from...

If you’ve ever struggled to create a single, straightforward sales funnel that does all your selling, then learning Todd’s 8 Secret Sequences is going to be a revelation for your business.

Ten years living on the road telling jokes to strangers was fun, but it left me seriously unemployable in the real world. I’d never even heard of “copywriting” then, so I had to find something I could do to earn money. It wasn’t pretty, but I’m sharing what I did in this short, coffee shop episode.