Copy Chief Radio

Did you know people will read any length if it’s interesting to them? Amy Posner talks about simple ways to give life to your copy, so it’s interesting AND compelling for your reader, no matter the length.

Eric Bakey is Agora Financial’s newest secret weapon… but he almost didn’t land the gig. Eric shares some of the frameworks he built as a freelance consultant for major businesses, plus what he’s most excited for at Agora...

Today’s modern tech gives you access to an entire video studio right in our pocket. Which means there are good videos… and a lot of bad ones. David Power will share how we can harness the power of video and create a simple video funnel that stands out and keeps your viewer’s attention.

Brian McCarthy shares his method for creating short, sales-boosting case studies that present your customers as a Hero. Plus, 3 critical elements most case studies are missing

In this episode, Angie Colee shares a few common mistakes new AND mid-level copywriters make that hold them back from winning the gigs with “the good clients”.

The All Star Panel (Parris Lampropoulos, David Deutsch, David Garfinkel, Caleb O'Dowd, Ian Stanley, Jim Claire) and I break down John Carlton’s famous ads and the Big Ideas behind these successful campaigns.

The most important copy you write is that which the prospect sees first (known as “The Deck”). Without it, the whole ad goes limp and dies. In this episode, Elin Marie shows you the power of a well constructed deck, and what needs to go into it.

John Hays is here to talk about why charging per hour is not fair to the client, and why charging per project creates a win-win for you and the client.

Irene Scott shares what you need to know about creating a professional looking profile that pre-sells you to the best prospects. PLUS, how you can create a "list" of 250,000 people who are all one connection away from becoming your new customer.

Gerald landed a gig at the top producing Agora division. When he got there, everything checked out. No unpleasant surprises... Only problem was, Gerald felt something was off. Take a guess about what he did, and then listen to the episode to hear what Gerald did next