Copy Chief Radio

Today's a hot episode with Kev Kaye from GrowthBOKs. You’ll learn how to save a massive amount of time and money by separating ideas worth investing in from the duds and time sucks.

Get Kev’s method for cutting through the mental clutter and finding the money-making ideas

In this episode, you’ll learn how to turn your expertise into an emotional experience your readers can’t resist reading about using Aaron Crocker's 5 rules for high-converting lead magnets.

Aaron Carter pulls back the curtain on how to turn a “fitness report” into a high converting lead magnet. You’ll also see how the language of “emotions” morphs into stories that influence your readers to take action. Learn how to take your lead magnet past the surface clutter and into the depths of your prospect’s deepest desires and fears.

Today, Nate Dye will teach you how to validate big ideas (using what we call “The Lean Ask”) so you can hit the ground running with a quiz funnel that’s actually worth investing the time, energy, and money into.

In this episode, A/B split test specialist Allison Carpio will show us what split testing is, how you can get started with testing, and ways to get real results with it in your marketing.

By the end of this episode, you’ll know exactly how to use it for higher conversions and all the possibilities it opens up for your business. 

Jonathan and I talk about good (and bad) ways to get yourself on a podcast. We dug up some insights on how to plan your outreach strategy, so you don’t end up disrespecting anyone you’re reaching out to.

Abbey Woodcock and KC Baney are here to talk about productivity and how to better manage distractions in your life. You'll also learn how to use productivity to 10x your writing.

Today, Abbey and Kevin help businesses owners understand what to look for when hiring a copywriter, plus how to overcome the anxieties of reaching out to a copywriter. You’ll also learn (if you’re a freelance copywriter) how to make it easier for clients to choose you...

In this episode, Scott McKinstry will teach you how to write a killer story opener using advanced story tactics. He shares the underlying principles behind how story openers work, plus live examples of how this “old” formula is used in modern shows like Homeland and Walking Dead.

In today’s episode, we’re going in depth with the 5 elements that make up a successful retail brand launch. Mike also shares highly actionable information -- like the email launch sequence and custom landing page that made the difference with engagement. Listen to all 5 elements of this launch and how you can use in your business.