Copy Chief Radio

Want to know how to stay relevant all year long? Selena Soo talks about her newly released free publicity calendar and shares her publicity tactics.

Jen Gottlieb, a former actress, gives some really fun and actionable tips on how to make that cold little camera lens your new best friend.

Carline, a true veteran of the craft, talks about a few life lessons, what she expects from "a real writer", and why copywriters need to quit cursing all the time!

Kev Kaye shares the big lessons that have led to his dreamlike success, all the way from "typical C-student" to running his high-level business from his cool-ass studio loft overlooking his hometown of Rochester, NY.

April Dykman lists out the good, the bad, and the downright ridiculous things to embrace and avoid when applying for any copywriting job.

Terri Trespicio, a sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Terri and I discuss her new book and how she learned to let go of limiting beliefs.

Brenna and I talk about the psychology of launch strategy, she shares some key strategies for planning your pre-launch, and how social media and email copy play a major role in today's campaign models.

As an entrepreneur or service provider, your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly. So, how do you establish and protect your reputation?

Copywriter Craig Dave talks about a thing he likes to call a "laughertorial" - an essentially funny, somewhat satirical, advertorial. There are some really important lessons for effective copywriting in this conversation, so start listening!

My guest today Arthur Lih, is the inventor of LifeVac, a device that has saved 160+ lives (70 of them children) since he invented it. His "reason why" story will break your heart.