Copy That!

Pauline Longdon has an amazing story. She's a former Australian Army Major and former Nurse who reached a dramatic fork in the road of her life. And the choices she made turned her into one of the most sought after and respected copywriters working today. Hers is a story of triumph, overcoming obstacle after obstacle, and leveraging the power of copy into incredible results for her clients. Her path will inspire you and give you an idea of what it takes to succeed.

Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like Pinterest and Huel) to talk all things copywriting and marketing.

Making high 6 or even 7 figures as a copywriter is the exception, not the norm. But exceptions *do* exist. And in this video Sean sits down with one. This 7 figure copywriter began his journey at 17 with no formal education, no courses, and no money. 5 years later, he's made over $1 million for himself. If you want to follow anyone's path, follow his. It's a story of hard work, cleverness, and finding sparks of creativity.

Sean sat down with Kyle Milligan (of Copy Squad/"Take Their Money" fame) with the intent of talking about some of our favorite topics like:

- AI copywriting

...but of course they ended up talking about everything under the sun. 

So sit back, relax, and get ready for a wild ride as they talk about fun subjects like:

- Their deepest insecurities as copywriters 

In this roundtable discussion, copywriters Tania Yeo and Daniel Throssell discuss their experience getting into financial copywriting, and the sacrifices and risks they had to take. Then the conversation broadens out to include what copywriters can do to improve and succeed in this business, and what mistakes to avoid (with helpful tips from Steven Young along the way). 

Yes, it is still possible to become a successful copywriter in 2023 or 2024. Here are the best strategies for launching and growing a copywriting and internet marketing career this year.

In this episode we wanted to go back and cover what mistakes we made as new copywriters and what we would do differently if we were to start all over again. And while we sadly CAN’T undo our mistakes… we hope you can learn from them!

In this episode of Copy That! we answer two of our favorite “It Depends” questions: “How much do copywriters really earn?” and “How much can a new copywriter expect to make when starting out?”

Like most “It Depends” questions… it’s complicated.

That’s why we decided to double the length of this month’s episode and get into all the details that go into how copywriters make money writing copy. Details like:

• The real impact of being freelance vs in-house

“How do professional copywriters do research?”

“What do I even research for my copy?”

“How much research is enough?”

We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That is! is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best email copywriters…

Tune in to find out:

• The 4 Types of Research You Should Be Doing