In this episode we wanted to go back and cover what mistakes we made as new copywriters and what we would do differently if we were to start all over again. And while we sadly CAN’T undo our mistakes… we hope you can learn from them!

In this episode of Copy That! we answer two of our favorite “It Depends” questions: “How much do copywriters really earn?” and “How much can a new copywriter expect to make when starting out?”

Like most “It Depends” questions… it’s complicated.

That’s why we decided to double the length of this month’s episode and get into all the details that go into how copywriters make money writing copy. Details like:

• The real impact of being freelance vs in-house

“How do professional copywriters do research?”

“What do I even research for my copy?”

“How much research is enough?”

We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That is! is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best email copywriters…

Tune in to find out:

• The 4 Types of Research You Should Be Doing