02.19.2020 - By The Soulpreneur Show
In this episode, Jenay chats with Apryl Beverly about writing copy that sells. WATCH THE FREE CLASS: https://programs.namastejenay.com/masterclass APPLY FOR GBM: http://namastejenay.com/apply Got questions? DM Jenay on IG @namastejenay Join the FB Community: https://www.facebook.com/groups/soulpreneursisterhood *Once you're admitted, please make a post introducing yourself + sharing something you want to learn this year + a selfie for a warm welcome! We can't wait to see your aha moments from this episode! Please post a soundbite, quote, or phrase that resonated with you and share this with your tribe. Be sure to TAG US on social @namastejenay Website: https://namastejenay.com Connect with Jenay: https://www.instagram.com/namastejenay Freebie Library: https://namastejenay.lpages.co/freebielibrary/ XOXO What we share about in this episode: What Apryl says is the best thing you can do when starting your business (6:18) What the biggest components are to becoming a better copywriter in your business (7:18) Apryl’s recommendations for how to move yourself out of the fear of being seen and start to really get into your own fun voice when you’re writing (9:00) Four foundational components it takes to create a good piece of copy (11:17) Her tips for using your experiences to point your clients or customers to a specific lesson that points them to your offer (16:30) How to repurpose your content into the caption, page, opt-in, sales page, etc. (19:10) An overarching sequence that you can use with email funnels to create the emotional cascade effect (28:40) Misconceptions Apryl feels there are when it comes to copywriting in the online space (32:15) An easy way to get started with storytelling (36:20) A story that was hard for her to share that she feels was a game changer for her (40:25) The message she feels she is here to share with the world (45:00)