Copy to Freedom: The Podcast

Does your email list actually bring in sales, or are you just collecting names? If you’ve ever felt like email marketing doesn’t work for you or your list doesn’t bring in an ROI the way it should, this episode is for you. 

I’m breaking down how to make sure your list is filled with aligned, ready-to-buy dream clients—not just random subscribers who never convert. You’ll learn why list cleanup is essential for a successful launch, how to segment your audience and ditch freebie seekers, and the exact steps to take today to turn your email list into your most profitable sales channel.

If you want a list that you know is filled with dream clients who actually buy—this one’s for you. 🎧✨

What You’ll Learn in This Episode:

• What to do when email marketing hasn’t worked for you

• The difference between quality and non-quality leads

• The truth about vanity metrics in email marketing and how they do more harm than good

• Answering the big question: “Should I delete people from my email list?”

• How to clean up your email list to boost conversion rates

• The power of list segmenting for higher sales

• Where your best leads are actually coming from—and how to get more of them

• Are they really freebie seekers, or is that just a crutch for a weak lead magnet and nurture strategy? 

Resources & Links Mentioned:

• Visit My Website
• Grab my free Launch Debrief Guide
• Let’s Connect on Instagram
• Ep. 13 Five Algorithm-Free Ways to Grow Your Email List (No Social Media Required!)
  

📢 Loved this episode? The best way to support the show is by leaving a review! Or take a screenshot, share it on IG stories, and tag me @LaunchWithErin

Feeling like you're constantly competing with similar brands? Struggling to get people to see the value in your programs? If making sales feels like a constant battle of discounts and proving your worth just to make sales. This episode is for you.

Today, we’re breaking down the Messaging Triangle—a powerful framework that helps you pinpoint where your brand currently sits in the market, how to move beyond competing on features or benefits and uncover messaging that makes your brand different.

By the end of this episode, you’ll know exactly how to:

• Position your brand in a way that makes your audience feel something.

• Identify the deep desires and transformation your dream client is craving.

• Move beyond competitors by tapping into the highest tier of differentiation.

• Understand why people choose brands based on identity—not just products.

• Shift your messaging so you stop convincing people to buy and start attracting the right clients effortlessly.

If you’re ready to stop competing on price and start attracting ready-to-buy clients who see your offer as an obvious yes, hit play now. 🎧✨

Resources & Links Mentioned

You know you need to grow your email list, but beyond posting about your freebie on Instagram, you’re not sure what else to do. Your list is growing slowly—maybe a few sign-ups here and there—but not nearly fast enough to make a difference in your launches.

Today, I’m breaking down five proven strategies to get your first 1000 email subscribers (or your next 1000). These are the exact strategies I used to go from 85 to 2,500 subscribers in just three months—without only promoting on Instagram.

You’ll learn how to get accepted into summits, bundles and podcasts, how to use link swaps, become a paid guest expert and when to grow your list with ads.

If you want to get your freebie in front of more of the right people, grow your audience faster, and set yourself up for bigger launches, this episode is for you.

I’d love to hear how it works for you, please reach out on Instagram @LaunchwithErin and let me know what you thought of this episode.

What You’ll Learn in This Episode:

• 5 simple list-building strategies that will put your freebie in front of thousands of new eyes (and you can do this week)

• Where to find podcasts, summits and bundles that are looking for collaborators

• A breakdown of my Pitch & Messaging Guide to speed up your pitches

• My approach to pitching to increase your acceptance rates

• When to consider using ads for list growth

• The strategy I used to get paid speaking gigs while growing my list

• How to determine if a bundle or summit will be worth your time

• How I gained 2,000 subscribers from ONE bundle

Resources & Links Mentioned

Summit & Bundle Opportunities:

• Women Entrepreneurs & Online Coaches: Speaking & Collaboration (FB Group)

• Bundles of Bundles x Bree Boucher (FB Group)

• Summit Host Hangout (FB Group)

• Ultimate Bundles Partnership Info

Loved This Episode? 

If this episode resonated with you, the best way to support Copy to Freedom: The Podcast is to:

Leave a rating & review – This is one of the best ways to help grow the show. If you found value in today’s episode it would mean the world to me if you could leave a review. It also helps other adventure-loving course creators find the podcast, have more profitable launches and live their dream life.

Tag me on Instagram@launchwitherin and tell me your biggest ah-ha moment!

“Wow. She really knows how I feel.” That’s exactly what you want your audience to think when they’re interacting with your brand. Whether through social media content, video trainings, webinars or your sales copy.

If you’ve ever felt like you’re doing all the things but can’t figure out why it’s not working or what’s not connecting, you're likely not in alignment with your audience. I’m breaking down a simple hack to creating copy that makes your dream clients think, “OMG, she’s inside my head!” It all comes down to market research.

By deepening your understanding of your dream clients, what they desire, their fears, and their objections, you’ll increase engagement and brand authority, reduce the time it takes to write effective copy and content and exponentially grow your business. 

What You’ll Learn in This Episode:

• 5 simple steps to conduct market research without feeling awkward

• A swipe template to invite your audience to your calls

• How to find the right people for your market research calls (so you’re getting real, useful insights—not just random opinions)

• How to take this raw data and turn it into messaging that connects and converts

• The exact questions to uncover your audience’s deepest desires, frustrations, and buying behaviors

Resources & Links Mentioned:

Grab the Market Research Blueprint: launchwitherin.com/voc

Follow me on Instagram: @launchwitherin

In today’s episode, I’m showing you my simple 3-step process for a launch debrief. If you’ve ever tracked metrics but didn’t know how to use them for improvements or don’t know what data points to collect or how to run a strategic debrief this is the episode for you.

Use this launch debrief formula to analyze your results and pinpoint exactly what worked (and what didn’t). This seriously is the easiest way to have a smarter and more profitable next launch. 

Plus, I’ve got a FREE Launch Debrief Workbook to walk you through this entire process. Grab it atlaunchwitherin.com/launchdebrief and let’s make your next launch your most stress-free and high-revenue one yet.

What You’ll Learn in This Episode:

• Why launch debriefs should become a non-negotiable part of your launch timeline

• The 3-step process to easily audit your launch

• Why your emotions lie to you about your launch results

• How to identify leaks in your funnel so you can optimize for more conversions

• What metrics actually matter (and how to interpret them)

• The “Good, Average, Needs Work” scale

• The mindset shift that separates successful CEOs from stressed-out creators

• A breakdown of my problem-brainstorming process to pinpoint exactly what to improve

Resources & Links Mentioned:

• 📌 FREE Launch Debrief Workbook:https://launchwitherin.com/launchdebrief
• My New Instagram Account! Follow me@launchwitherin
• The Luckiest Person I Know Meditation –Listen on YouTube
• Book Rec:The Gap and The Gain by Dan Sullivan & Benjamin Hardy

💖 Loved This Episode?

If this episode resonated with you, the best way to supportCopy to Freedom: The Podcast is to:

• Leave a rating & review – It helps more adventure-loving course creators find the podcast, have more profitable launches and live their dream life.
• Tag me on my new Instagram 💃@launchwitherin and tell me your biggest ah-ha moment!

Together, we’re building a global community of freedom-driven women who are making bank, calling the shots, and living life ontheir terms. 

Ever opened an email only to instantly delete it? Ever skimmed an email and found nothing worth reading so you X right on out. Of course, you have!

As a marketer, I read emails with a different lens. I’m constantly in audit mode, asking:

Why did this catch my attention?

What made me want to click?

Why does this feel engaging, while another email feels like white noise?

In today’s episode, I’m taking you inside my brain as I audit a sales email from an established agency. Spoiler: it’s not terrible, but it’s generic and blends into the other emails in your inbox. And the biggest killer of conversions isn’t people saying “no”, it’s indifference or a lack of interest.

I’ll break down what the email did well, where it fell flat, and how small, strategic tweaks could have transformed it into a conversion powerhouse. Whether you’re working on getting better at email marketing or messaging in general this episode is packed with actionable takeaways you can apply today.

Walk away with:

Are you a course creator looking to refine your launches with a dialed-in strategy to ensure your next launch is more profitable?

I’m looking for 5 course creators to help me beta test my new high-touch mentorship program. If you’re ready to create consistent, relaxed and profitable launches, send me an email with the word “MENTORSHIP” to learn more.

Resources and Links Mentioned

What would happen if your Instagram account got deactivated? 

In this super vulnerable episode, I’m sharing the rollercoaster I’ve been on after my Instagram account got deactivated last week and how I’m using it as a sign from the universe to go full speed into the pivot I’ve been scared to take. 

I’ll be chatting about this pivot and why I’ve been feeling more aligned to remove done-for-you copy services and instead how I can support you to have more predictable, more profitable and less overwhelming launches.

We’re chatting about:

Resources and Links Mentioned

Are you ready for 2025 to be your best year yet? The year you pop TF off? The reason people set goals and don’t hit them is often due to a lack of momentum. If you’re not seeing results it’s hard to stay motivated. In this episode, we’re diving into how you can master any skill and become your next-level self. 

Whatever your goals are, whatever is on your vision board, tune in to learn how to make sure that in December 2025 you’re sharing on IG that what you desire has become your reality. 

I’m breaking down the 10 Steps to Progressive Mastery (from Brendon Burchard’s High Performance Habits) and showing you how to apply them to launching, Instagram or whatever skill you want to master for your best year yet.

What You’ll Learn in This Episode

Resources and Links Mentioned

Are you tired of feeling overwhelmed and overworked every time you launch? In this episode of Copy to Freedom, we’re diving into how to plan your 2025 launch calendar so you can finally experience stress-free, profitable launches that align with your freedom-based lifestyle.

From leaving enough prep time to using an ascension strategy that builds momentum between launches, I’m sharing the exact steps you need to map out your year like a CEO. You’ll learn how to create a launch plan that eliminates chaos, reduces overwhelm, and sets you up for consistent 6-figure results.

Whether you’re re-launching a proven offer or planning your first-ever launch, this episode will help you simplify your process, focus on what matters, and hit your revenue goals without sacrificing your lifestyle.

What You’ll Learn in This Episode

Timestamps

[00:00] Teaser: Plan Your 2025 Like a CEO—The Simplified Way

[02:00] Why Launch Planning is Key to a Freedom-Based Business

[07:30] Avoiding Launch Burnout

[14:15] Mapping Out Your 2025 Launch Calendar Step-by-Step

[17:55] Align Your Launches with Key Dates & Buyer Behavior

[23:15] How to Use an Ascension Launch Strategy to Build Increase Sales

[25:50] Knowing When to Hire a Copywriter or Support Team

[28:30] Recap: Your 5-Step Plan for Simplified, Stress-Free Launches

Resources and Links Mentioned:

Is 2025 the year you blow up your revenue? The year you finally cross the 6-figure launch milestone? The year you working less & live more? If you said F*ck YES!, then this episode is for you.

6-figure launches don't happen on accident. If you're 1:1 programs are maxed out but your group programs are stuck at 25-50% capacity you're likely making 1 or more of the 5 mistakes we'll be chatting about in this episode.

In this episode of Copy to Freedom, you'll learn how to change your life and your bank account by never having a hit-or-miss launch again. Imagine if every time you launched, you consistently brought in 6-figures or better... That's what you'll learn today.

From messy email strategies to ineffective messaging, I’ll walk you through the exact steps to identify the gaps in your funnel, reverse-engineer your revenue goals, and finally hit that $100K milestone. This isn’t just about numbers—it’s about creating a stress-free, scalable process that supports your freedom-based lifestyle.

What You’ll Learn in This Episode:

Timestamps:

[00:00] The $100K Launch Myth—Why Winging It Won’t Get You Results

[02:00] Introduction: Why This Episode Will Elevate Your Sales

[07:30] List Quality vs Quantity

[13:15] How to Reverse Engineer Results

[20:45] Are you Sending Enough Emails?

[26:30] Always in Hustle Mode? It’s Probably Because You’re Doing Too Much

[33:10] Is Your Messaging Generic?

Resources and Links Mentioned:

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If this episode lit a fire under you to take your launches to the next level, I’d love to hear from you! Send me a DM on Instagram with your biggest takeaway, or share this episode with a friend who needs to hear it.

If you’re ready to simplify your business model, optimize your funnel, and finally hit that 6-figure milestone, don’t forget to sign up for my Simplified Millions Masterclass.