This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates. Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader. Rishi had some great tips for how you can do just that in this episode, including a few other resource recommendations. Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are the most important.

This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates. Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader. Rishi had some great tips for how you can do just that in this episode, including a few other resource recommendations. Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are the most important.

This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates. Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader. Rishi had some great tips for how you can do just that in this episode, including a few other resource recommendations. Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are the most important.

Copywriting for Conversion

Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.

In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.

Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.

Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

Do you want actionable advice from the best and brightest eCommerce &amp; D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.

In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.

Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.

Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

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