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Title: Copywriting: How to Sell with Text

Author: Erik Smith

Narrator: D. Michael Hope

Format: Unabridged

Length: 41 mins

Language: English

Release date: 12-20-17

Publisher: Erik Smith

Genres: Business, Career Skills

Publisher's Summary:

This book contains proven steps and strategies on how to become a skilled copywriter.

This audiobook will explain what copywriting is. It will discuss the basic elements of copywriting and teach you how to write effective copy. It will provide you with tips, tricks, techniques, and strategies that can help you in your career as a copywriter. By listening to this material, you'll know how to sell products and/or services through your writing. Finally, you will discover the rules governing copywriting as well as the mistakes committed by beginners.

If you are looking for a comprehensive guide for copywriting, this is the book you need. The pages of this book is filled with useful information that can help you get a great start in your copywriting career.

What you will learn in this guide:

Members Reviews:

Note â this is not a book of Copyright rules and regulations and processes

Erik Smith is a prolific writer of self-help books. Some of his many publications include ENLIGHTENED RUNNING, FORAGING, STRESS MANAGEMENT, CARBOHYDRATE CYCLING FOR WOMEN, NATURAL TESTOSTERONE BOOSTERS FOR MEN, HIGH FIBER FOODS, GRATITUDE JOURNAL, GREEN SMOOTHIES, TEA CLEANSES, MEDITATION FOR BEGINNERS, LIFE COACHNG, VITAMIN D, LOW CARB for Weight Loss, NOOTROPICS, DUKAN DIET, INTROVERT - and many more. Now he explores the concept COPYWRITING. And to make sure his readers know, âcopyWritingâ is NOT coyyRighting!

Erik sets the tone of his warmly shared information in his Introduction: âBasically, copywriters are salespeople who use written words. You must not think of copywriting as laymen think of it. Doing so will turn you into an entertainer, not a salesperson. It will also waste your time and effort. If you'll ask people about advertisements, they'll mention marketing materials that are funny, provocative or entertaining. They'll talk about Santa delivering bottled drinks, a lizard that can talk, or bikini-clad ladies sunbathing on the beach. These ads win the admiration

and âlikesâ of their audience. However, the main objective of advertising is not getting awards, entertaining people, or getting the most âlikes.â The real purpose of advertising is to promote products and/ or services. Skilled copywriters don't worry whether their works amuse or entertain the audience. If the people like their work then great. However, an ad is a tool used in reaching a certain goal. That goal is a boost in sales and revenues of the client. The principle explained above is pretty simple. Unfortunately, most copywriters ignore it. These copywriters craft artistic materials, commercials and catalogs. They are so caught up with their creativity and artistry that they forget about their main goal: to increase the client's sales. If you want to be a copywriter, keep in mind that you write in order to encourage transactions your client/ s can benefit from. Don't write as a novelist or movie scriptwriter.â

The book is brief but terse and is broken down into digestible segments â The Basics of Copywriting, How to Write Copy, The Selling Aspect of Copywriting, and The Rules of Copywriting. Speed your skills with this very helpful book on how to write copy â a great sales instruction. Grady Harp, April 17

Copywriting, Selling through Text

Copywriting by Erik Smith. How to sell with text.