Solve any problem, build a successful business, and create the impact that you desire through copywriting.  If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.   Here’s a glance at what you’ll learn in this episode:   The biggest mistakes Entrepreneurs make when it comes to hiring and working with copywriters What to do before taking a product to market Craig Clemens recommends every Entrepreneur read THESE three copywriting books Lessons that copy, marketing, and sales has taught about life and humanity 

Copywriting Panel Highlights With 5 of the Most Influential Copywriters Alive: John Carlton, Brian Kurtz, Parris Lampropoulos, Craig Clemens, and Richard Viguerie From Joe Polish’s Genius Network Annu

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning.  This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more.  Joe and Dean also discuss psychology, books, people and productivity.

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Kara Goldin, CEO of Hint Water, shares her fearless journey from tech executive to health beverage pioneer. Learn how she overcame industry doubts and personal fears to build a $150 million company. Get inspired by Kara's secrets to staying undaunted and achieving your dreams. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Kara in this episode:  Kara reveals her Entrepreneurial journey of growing one of the most successful brands in a HIGHLY competitive space The health reasons why Kara started Hint Water (PLUS: What Kara ended up realizing about the big consumer industries) The difference you NEED TO KNOW ABOUT between “healthy perception” and “healthy reality” to PROTECT your health Training Your Brain To Be Addicted: How “Diet”, “Vitamin”, and “low fat” are Degrading peoples’ Health Worldwide What Kara learned about success, mindset, and culture while working at Time, CNN, AOL, AND starting Hint Water How Kara positions Hint Water among an “unconcerned with health and simply wanting to sell” beverage industry The mindset to have during tough times so you can courageously keep moving forward and realize greater success  How the beverage industry creates an uphill battle for healthy alternatives and dismisses new health-focused start-ups Kara discusses what she discovered while writing her new book “Undaunted” and why she decided to share her story How to not let fears get in your way, overcome your self-doubts, and regain control of your health and life 

Overcoming Doubt and Succeeding In Life and Business: An Interview with Hint Water Founder Kara Goldin and Joe Polish - I Love Marketing Episode #467

Patty McCord, former Chief Talent Officer at Netflix, shares insights on building high-performance teams and cultivating a strong company culture. Drawing from her transformative experiences at Netflix, Patty offers practical advice for hiring the right talent and managing team dynamics. Tune in for actionable tips to elevate your business and leadership approach. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Patty in this episode:  How to create a great company that is a great place to be from and that is "resume-worthy" Why you want to seek "A Players" for EVERY role in your company (How to create an amazing team) Know exactly who to hire by looking at the problems you need to solve with your current team Why the first 100 people you hire as a start-up eventually lead to problems of scale When It's Time To Say Goodbye: Why team members don't work out and what to do about it Patty reveals the inside workings of her time at Netflix and the lessons she learned High-Performance Teams: Why behaviors matter for culture and building great teams Why tracking time off isn't useful according to Patty (and what you should do instead) One thing you must get good at (that most people aren't) if you want to hire effectively Context, Not Control: How to intelligently let go when you are delegating to people How Patty and Reid Hastings worked together and why they made a successful team How to give "Good Negative Feedback" versus The importance of being "customer-obsessed" when it comes to your company culture Patty's best advice for resourcing yourself and finding answers when you're in charge 

Culture and Leadership: A Powerful Conversation with Patty McCord and Joe Polish - I Love Marketing Episode #466

At nearly 92, Harvey shares timeless wisdom on relationship building, effective sales strategies, and the importance of continuous learning. Discover the power of the Mackay 66, how to perfect your practice and invaluable insights from one of the most respected voices in business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Harvey and Joe in this episode:  Learn the secrets behind the Mackay 66 and how it can transform your sales strategy. Discover why perfect practice is essential and how to apply it to your business. Understand the importance of continuous learning and how to stay ahead in your industry. Harvey’s advice on why you should surround yourself with successful, positive people. Gain insights on building lasting relationships and the power of genuinely caring about your Clients. How volunteering and giving back can not only help others but also boost your own success. Learn the value of trying different approaches when current strategies aren’t working. Get inspired by Harvey’s lifelong commitment to personal and professional growth. 

Perfect Practice: Achieving Excellence in Business and Life with Harvey Mackay and Joe Polish - I Love Marketing Episode #465

Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn in this episode:  What the top former FBI hostage negotiator says is the master secret to winning any negotiation A unique way to use behavior to create lasting change when almost nothing else seems to work What the world's greatest social psychologist and "godfather of influence" says is the most important key to influence and persuasion B.J. Fogg's three-part behavioral model that can help you more easily navigate any difficult circumstance or situation The right (and WRONG) ways to use the tools of influence, persuasion, negotiation, and behavior (And why being unethical doesn’t pay) A simple set of words you can add to your website to significantly increase your conversion rates What the world's foremost authority on behavioral science says is the simplest way to achieve almost any outcome you want What the smartest people in the world do to know who to listen to and who to learn from Dr. Robert Cialdini reveals 3 ways to reduce uncertainty and increase discernment in a world of lies, propaganda, and media misdirection The way to congratulate your team members so it causes them to put MORE effort and motivation towards your organization’s goals The neuroscience behind "feeling heard" that the top hostage negotiators in the world know Chris, Dr. Cialdini, and B.J. give their thoughts about AI’s impact on behavior, influence, and negotiation What to do when someone violates your core values (and how to know when to let go of a relationship) One of the richest people in the world says THIS is important to focus on when growing a business Chris Voss reveals the surprising difference between your amygdala and your gut and how to take back control of your emotional architecture  The limiting beliefs B.J. Fogg, Dr. Cialdini, and Chris Voss had to overcome to achieve success 

The World's Greatest Conversation on Behavior, Influence, and Negotiation: A One-of-Kind Interview by Joe Polish with B.J. Fogg PhD, Dr. Robert Cialdini, and Chris Voss - I Love Marketing Episode #464

Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Cameron in this episode:  The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap The importance of aligning titles, roles, and compensation for executive success How a skilled COO can transform your business vision into reality Identifying  the right candidate and the importance of successfully onboarding a COO Understanding the diverse roles and contributions of different COO archetypes Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges Proactive strategies to sidestep common issues and build a harmonious executive partnership Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms 

Copywriting Panel Highlights With 5 of the Most Influential Copywriters Alive: John Carlton, Brian Kurtz, Parris Lampropoulos, Craig Clemens, and Richard Viguerie From Joe Polish’s Genius Network Annu

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