I Love Marketing

Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Dr. Robert Cialdini in this episode:

• What one of the richest men in the world said is the purpose of building personal wealth
• Dr. Robert Cialdini shares some of the latest, most interesting research on persuasion and influence
• The keys that make someone an ethical influencer (PLUS: One of the best ways to influence almost anyone…)
• How to deal with being scared or the fear of rejection when it comes to connecting and influence
• Dr. Cialdini shares some of the best ways to protect yourself against manipulation and unethical influences
• The best way to influence skeptical people and prospects...
• Having a 47 years of a relationship with his partner, Dr. Cialdini shares his best advice for having a relationship that works

Kara Goldin, CEO of Hint Water, shares her fearless journey from tech executive to health beverage pioneer. Learn how she overcame industry doubts and personal fears to build a $150 million company. Get inspired by Kara's secrets to staying undaunted and achieving your dreams.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Kara in this episode:

• Kara reveals her Entrepreneurial journey of growing one of the most successful brands in a HIGHLY competitive space
• The health reasons why Kara started Hint Water (PLUS: What Kara ended up realizing about the big consumer industries)
• The difference you NEED TO KNOW ABOUT between “healthy perception” and “healthy reality” to PROTECT your health
• Training Your Brain To Be Addicted: How “Diet”, “Vitamin”, and “low fat” are Degrading peoples’ Health Worldwide
• What Kara learned about success, mindset, and culture while working at Time, CNN, AOL, AND starting Hint Water
• How Kara positions Hint Water among an “unconcerned with health and simply wanting to sell” beverage industry
• The mindset to have during tough times so you can courageously keep moving forward and realize greater success 
• How the beverage industry creates an uphill battle for healthy alternatives and dismisses new health-focused start-ups
• Kara discusses what she discovered while writing her new book “Undaunted” and why she decided to share her story
• How to not let fears get in your way, overcome your self-doubts, and regain control of your health and life

Patty McCord, former Chief Talent Officer at Netflix, shares insights on building high-performance teams and cultivating a strong company culture.

Drawing from her transformative experiences at Netflix, Patty offers practical advice for hiring the right talent and managing team dynamics. Tune in for actionable tips to elevate your business and leadership approach.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Patty in this episode:

• How to create a great company that is a great place to be from and that is "resume-worthy"
• Why you want to seek "A Players" for EVERY role in your company (How to create an amazing team)
• Know exactly who to hire by looking at the problems you need to solve with your current team
• Why the first 100 people you hire as a start-up eventually lead to problems of scale
• When It's Time To Say Goodbye: Why team members don't work out and what to do about it
• Patty reveals the inside workings of her time at Netflix and the lessons she learned
• High-Performance Teams: Why behaviors matter for culture and building great teams
• Why tracking time off isn't useful according to Patty (and what you should do instead)
• One thing you must get good at (that most people aren't) if you want to hire effectively
• Context, Not Control: How to intelligently let go when you are delegating to people
• How Patty and Reid Hastings worked together and why they made a successful team
• How to give "Good Negative Feedback" versus
• The importance of being "customer-obsessed" when it comes to your company culture
• Patty's best advice for resourcing yourself and finding answers when you're in charge

At nearly 92, Harvey shares timeless wisdom on relationship building, effective sales strategies, and the importance of continuous learning. Discover the power of the Mackay 66, how to perfect your practice and invaluable insights from one of the most respected voices in business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Harvey and Joe in this episode:

• Learn the secrets behind the Mackay 66 and how it can transform your sales strategy.
• Discover why perfect practice is essential and how to apply it to your business.
• Understand the importance of continuous learning and how to stay ahead in your industry.
• Harvey’s advice on why you should surround yourself with successful, positive people.
• Gain insights on building lasting relationships and the power of genuinely caring about your Clients.
• How volunteering and giving back can not only help others but also boost your own success.
• Learn the value of trying different approaches when current strategies aren’t working.
• Get inspired by Harvey’s lifelong commitment to personal and professional growth.

Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn in this episode:

• What the top former FBI hostage negotiator says is the master secret to winning any negotiation
• A unique way to use behavior to create lasting change when almost nothing else seems to work
• What the world's greatest social psychologist and "godfather of influence" says is the most important key to influence and persuasion
• B.J. Fogg's three-part behavioral model that can help you more easily navigate any difficult circumstance or situation
• The right (and WRONG) ways to use the tools of influence, persuasion, negotiation, and behavior (And why being unethical doesn’t pay)
• A simple set of words you can add to your website to significantly increase your conversion rates
• What the world's foremost authority on behavioral science says is the simplest way to achieve almost any outcome you want
• What the smartest people in the world do to know who to listen to and who to learn from
• Dr. Robert Cialdini reveals 3 ways to reduce uncertainty and increase discernment in a world of lies, propaganda, and media misdirection
• The way to congratulate your team members so it causes them to put MORE effort and motivation towards your organization’s goals
• The neuroscience behind "feeling heard" that the top hostage negotiators in the world know
• Chris, Dr. Cialdini, and B.J. give their thoughts about AI’s impact on behavior, influence, and negotiation
• What to do when someone violates your core values (and how to know when to let go of a relationship)
• One of the richest people in the world says THIS is important to focus on when growing a business
• Chris Voss reveals the surprising difference between your amygdala and your gut and how to take back control of your emotional architecture
•  The limiting beliefs B.J. Fogg, Dr. Cialdini, and Chris Voss had to overcome to achieve success

Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Cameron in this episode:

• The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision
• The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap
• The importance of aligning titles, roles, and compensation for executive success
• How a skilled COO can transform your business vision into reality
• Identifying  the right candidate and the importance of successfully onboarding a COO
• Understanding the diverse roles and contributions of different COO archetypes
• Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges
• Proactive strategies to sidestep common issues and build a harmonious executive partnership
• Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms

The power of hyper-personalizing your marketing in a way that works in good and bad times.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Draye Redfern in this episode:

• How to plan and operate your business so you make it through the ups and downs of a recession
• The best way to secure your business financially and predictably before times get tough
• Questions you should ask yourself to protect your downside AND what you should do going forward
• How your marketing needs to change during a recession to attract and convert prospects
• Draye shows you how to mitigate the downside and optimize the upside during a recession"

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode:

• 3 element of your company's Genius and how it can impact your bottom line
• How to connect with your customers at a profound level to drive more sales
• The secret to selling more with visual models and unique communications
• What people are REALLY buying from you (PLUS: Three things they WANT most)
• Simon talks about how he communicates complex ideas simply and effectively
• The consequences of a product or service that doesn't work (and how to fix it)
• Why context is key when it comes to sales conversations and getting results
• What the #1 responsibility and focus of any successful business ought to be
• The limitations (and possibilities) to build human relationships with AI
• Taking any sales conversation from shallow to deep with the “Iceberg Model.”
• Genius-Level strategies for marketing, selling, and framing almost anything

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs.

Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode:

• How Joe turned his life around from addiction and made his entrepreneurial fantasy come true
• What Joe did with his carpet cleaning business that made him stand out from everybody else
• One of the most instrumental conversations Joe had that changed the trajectory of his business
• The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success
• Why there's no relationship between "being good" and getting paid (and what to do about this)
• Secrets of education-based marketing, relationship marketing, and direct response marketing
• Why any problem in the world can be solved with the right sales letter (and how to write it)
• How "bad news" in the world could be the best piece of "good news" for your business and life
• Discover the #1 reason people buy from you and attract more Customers to your business
• The Million Dollar Racehorse: How to best take care of yourself so you win more often
• How to create valuable marketing that helps prospects make an informed buying decision
• Increase your productivity, leverage your capabilities, and 10x your achievements
• How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!)
• A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation
• The power of guarantees, building trust, positioning, and focusing on "What's In It For Them"
• Two keys to identifying what people want, aligning with prospects, and selling more services
• The 9 principles of Genius Networking that can help you get what you want in life and business
• How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Ron in this episode:

• The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your time
• Ron shares one of the most important things we tend to skip over in relationships and in business
• How Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fit
• What Ron learned about grocery stores after working with famous actors and producers in Hollywood
• Secrets to effective positioning, offers, marketing, infomercials, commercials and much more
• One exercise to help you get to know someone even better than they know themselves
• How to quickly discover other people’s value system and what makes them tick