In this episode of the Top of Mind podcast, Mike Simonsen sits down with Stephanie Anton, President of Corcoran Affiliates, to talk about the market for luxury homes around the world. Stephanie shares advice for how agents and firms can grow during times of market contraction, offers fresh perspectives on real estate branding and design, and looks at some of the strategies agents are using to win in this challenging market. She also provides insights into the market for high-end homes, including migration and growth patterns, and discusses what comes next in this economy.

About Stephanie Anton

Stephanie Anton is the President, Corcoran Affiliates where she oversees the growth and operations of The Corcoran Group’s global expansion through its fast-growing affiliate network. Anton, who joined Corcoran in July 2020 as Senior Vice President of Affiliate Marketing and Growth, was most recently the SVP of Corcoran Affiliates and served as the Managing Director of Global Service across five of the six Anywhere Real Estate (formerly Realogy) brands.   As President of the Corcoran Affiliate Network, Anton is responsible for leading Corcoran’s franchise business. With deep experience across franchise marketing and operations, Anton is laser-focused on helping Corcoran grow its global network while helping the brand’s respective affiliates grow in their local markets. Here’s a glimpse of what you’ll learn: 

• How to grow in times of market contraction
• Why full-service real estate is thriving
• Fresh perspectives on branding and design in real estate marketing
• How technology is helping realtors have more impact
• How to run a high-end luxury brand and make it “not stuffy”
• Three surprising markets where high-end real estate is winning - What the latest migration data tells us about the growth of the market and brokerages
• Which agents are winning now, and what we can learn from them
• How the consumer marketing concept of the “expandable consumable” applies to real estate

Resources mentioned in this episode:

• Connect with Stephanie on LinkedIn
• Corcoran Group
• Mike Simonsen on LinkedIn
• Altos Research

Featuring Mike Simonsen, President of Altos Research

A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.

Follow us on Twitter for more data analysis and insights:

• Altos on Twitter
• Mike on Twitter

About Altos Research

The Top of Mind Podcast is produced by Altos Research.

Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels.

Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business.

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