In this RealTrending episode, host Tracey sits down with James Wong, CEO and founder of MAXA Designs, to talk about what it really means to become an AI‑enhanced real estate business. While most of the industry is still stuck on basic use cases—asking ChatGPT to write an email or a social post—James pulls back the curtain on how top teams and brokerages are using AI to reengineer workflows, elevate their brand, and free up more time for what actually moves the needle: relationships and sales.

James walks through a practical framework for running an AI audit across your business, similar to what a great coach would do. He explains how elite producers categorize every task—what gives them energy, what doesn’t, what can be eliminated, automated, or delegated—and then plug AI into that system. From benchmarking your marketing spend with tools like Claude to building repeatable, AI‑driven processes, James shows how agents can turn AI from a novelty into a true operations engine.

The conversation also dives into advanced AI use cases many agents haven’t even considered. James explains how top teams are “teaching” AI by recording their own workflows, saving them as reusable skills, and letting tools like Claude CoWork and its Chrome extension execute tasks across their desktop, CRM, design platforms, and accounting systems. It’s the equivalent of hiring an assistant—at a fraction of the cost—and training it once to work exactly the way you do.

Finally, James explores why esthetic intelligence—having great taste in design and brand—is becoming a major competitive advantage in an AI‑everywhere world. He breaks down how high-performing brokerages are scaling deeply customized campaigns for top producers, and why more marketing leaders are building their own personal brands to attract and retain top talent. Listeners come away with a playbook for standing out in a market where anyone can generate content, but very few can create a brand that actually resonates.

Here’s a glimpse of what you’ll learn:

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of RealTrending, Tracey Velt sit down with Thad Wong, founder and co-CEO of @properties Christie's International Real Estate, but under the Compass International Holdings umbrella, for a candid, wide-ranging conversation on the portal wars, national MLS, AI, brokerage scale and the future of data in real estate.

Thad lays out why he believes a broker-agnostic national MLS is the industry's biggest missed opportunity—and how selling realtor.com derailed that vision. He pulls no punches on Zillow’s strategy to replace the MLS, arguing that its free access to broker data and lack of fiduciary duty pose the largest existential threat he's seen in nearly 30 years.

We also dive into the Compass–@properties–Christie’s integration, how they’re blending tech stacks to create what Thad calls one of the strongest agent platforms in the country, and why agent adoption of technology is the make-or-break factor for brokerage margins. Finally, Thad explains how AI will amplify—not replace—high-EQ agents, enabling personalized service at scale and deeply tailored client communication instead of generic, one-size-fits-all marketing.

Here’s a glimpse of what you’ll learn:

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of the RealTrending podcast, Tracey Velt sits down with Craig McClelland, a partner in McClelland & Hahn Consulting,  for a wide-ranging conversation about the forces reshaping residential real estate. Beyond the latest merger and acquisition headlines, Craig explains why the industry's biggest shift is happening behind the scenes, as brokerages become part of larger ecosystems driven by mortgage, technology, data and other high-margin businesses. He shares why independent brokerages need to rethink growth, specialization and profitability to remain competitive in an evolving market.

The discussion also tackles one of real estate's most polarizing topics — private listings. Tracey and Craig examine the balance between seller choice, brokerage control and consumer access while exploring the changing roles of MLSs, portals and listing data. They also discuss how artificial intelligence and Google's growing role in property search could influence the homebuying experience without fundamentally changing the agent's role.

To close the episode, Craig offers his predictions for where the industry is headed over the next five years, including why transaction data may become real estate's most valuable asset and why unexpected players like insurance companies could make deeper moves into the residential space. It's an insightful look at the trends, technology, and business strategies that will shape the next chapter of real estate.

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of the RealTrending podcast, Tracey Velt sits down with Rainy Hake Austin, president of The Agency, to talk about scaling a luxury brokerage without losing the culture that made it successful in the first place. Austin explains how The Agency has expanded from roughly 30 offices to more than 160 across 15 countries while staying intentional about hiring leaders who align with the company’s collaborative, creative and people-first mindset.

Austin shares why culture isn’t something that can be delegated to HR or reduced to perks and office games. Instead, she says culture is reflected in every hiring decision, leadership interaction and client experience. She discusses how the brokerage balances boutique luxury branding with global scale, why authenticity matters more than appealing to everyone, and how the company uses AI and technology to enhance — not replace — human relationships.

The conversation also explores the broader wave of industry consolidation, the risks of brokerages becoming too corporate or transactional, and why Austin believes the firms that will thrive over the next year are the ones that stay focused on their core strengths while adapting intelligently to market shifts and technology.

Here’s a glimpse of what you’ll learn:

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of the RealTrending Podcast, host Tracey Velt sits down with Felix Bravo,managing director, international for eXp Realty,  to talk about growing up in real estate, building resilience through hard work, and helping scale one of the industry’s fastest-growing international brokerages. Bravo shares how watching his immigrant mother transition from lawyer to Realtor in Miami shaped his work ethic and perspective on the business.

The conversation dives into his early grind in real estate, including old-school cold calling, learning to earn opportunities instead of waiting for them, and the mindset that helped him rise from solo agent to leading eXp’s international operations before turning 30. Bravo also explains how eXp’s cloud-based model is resonating globally, especially in markets without MLS systems, and how the company’s cross-border platform “LYVVE” is helping agents and consumers collaborate internationally with more transparency.

The episode also explores leadership, international expansion, the future of global real estate collaboration, and why Bravo believes agents everywhere are looking for more independence and entrepreneurial freedom.

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of the RealTrending podcast, Tracey Velt sits down with Chris Watters for a conversation that challenges one of real estate’s biggest assumptions: most teams don’t actually have a lead problem — they have a conversion and accountability problem.

Watters argues that brokerages spend too much time focused on training and buying more leads, while ignoring the ongoing coaching and accountability systems that actually drive performance. Drawing comparisons to industries like automotive sales, apartment leasing and home services, he explains how top-performing companies “inspect what they expect” through call reviews, ride-alongs and consistent feedback loops — something he says real estate rarely does well because of broker-to-agent ratios and outdated business models.

The conversation digs into why low-intent internet leads are burning out agents and creating massive churn inside teams. Watters says many agents are expected to work hundreds of weak leads just to close a single transaction, leading to frustration, low morale and quiet quitting. Instead, he advocates for focusing on high-intent seller opportunities tied to life events like divorce, probate and foreclosure.

The episode also explores how AI is changing team management. Watters shares how his company uses AI-powered tools to record, transcribe and grade appointments and phone calls, helping agents improve conversion while reducing compliance risk. He believes the future of real estate teams will look more like “enterprise organizations,” where leaders oversee AI-driven systems that handle administrative work so agents can focus on relationships, negotiation and guiding clients through complex transactions.

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

HousingWire’s acquisition of Keeping Current Matters (KCM) takes center stage in this episode as Tracey Velt sits down with KCM President David Childers to discuss what the deal means for agents, brokers and the future of real estate market intelligence. Childers shares the story behind KCM’s nearly 20-year mission of helping agents understand and communicate market trends, transforming complex housing data into practical, consumer-friendly insights that build confidence and trust.

The conversation explores why local market knowledge matters more than ever in today’s highly fragmented housing environment. While national headlines often dominate consumer perceptions, Childers explains that real estate remains intensely local, with some markets seeing price growth while others experience price declines. By combining HousingWire’s research, Altos market analytics, RealTrends performance insights, and KCM’s communication tools, agents will have greater access to actionable data that helps them explain market realities to buyers and sellers.

Childers also addresses some of the biggest misconceptions consumers have about today’s housing market, including expectations of a major home price correction. He explains why inventory shortages, homeowner equity positions, and locked-in low mortgage rates continue to support pricing in many markets, despite affordability challenges. The discussion highlights the growing need for agents to confidently explain changing market conditions, seller concessions, inventory trends, and shifting buyer expectations.

The episode concludes with a look ahead at the future of HousingWire Solutions and how the combined strengths of KCM, Altos, RealTrends, and HousingWire can help agents become more informed local experts. Childers emphasizes that the agents who consistently communicate accurate market information—and understand both national and local trends—will be best positioned to win trust, attract clients, and grow their businesses.

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of the RealTrending podcast, Tracey Velt sits down with Dan Rochon, head coach of the Greetings Virginia Sales Network,  to break down his “Teach to Sell” philosophy and why relationship-driven sales matter more than ever in today’s unpredictable housing market. Rochon argues that agents win by proactively educating clients, building trust before problems arise, and consistently showing up through lead generation and follow-up.

The conversation dives into the four pillars of business success — belief, lead generation, organization building, and leadership — with Rochon emphasizing that consistent prospecting is still the foundation of predictable income, regardless of market conditions. He explains why agents should lean into the lead sources that fit their personalities and strengths, whether that’s sphere marketing, expireds, open houses or online advertising.

Rochon also shares how his team is using AI to improve speed-to-process, client communication, and follow-up without replacing the agent relationship. He warns that agents who ignore AI and emerging technology risk falling behind over the next few years, while those who embrace it can create more time for high-value client interactions.

The episode also touches on private listings, industry disruption, and the mindset shifts agents need to survive market uncertainty. Rochon’s message throughout is simple: stop focusing on what you can’t control, commit to daily lead generation, and do the work consistently.

Here’s a glimpse of what you’ll learn:

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of the RealTrending podcast, Tamir Poleg, CEO of The Real Brokerage, sits down with Tracey Velt to unpack why Real’s acquisition of REMAX is less about market share and more about combining scale, brand power and technology under one umbrella. Poleg explains that Real saw an opportunity to bring its AI-driven platform and growth mindset to a legacy franchise brand that still carries enormous recognition with consumers and agents alike.

The conversation digs into the cultural alignment between Real and REMAX, the growing debate around private listings and listing fragmentation, and why Poleg believes the industry may be nearing a “point of no return” when it comes to listing data fragmentation. While many brokerages are loudly taking sides, Real has intentionally stayed quiet, choosing instead to focus on what its agents and consumers actually want.

Poleg also lays out his vision for AI in real estate — not as a replacement for agents, but as a productivity engine that creates “super agents.” He describes a future where specialized AI assistants handle contracts, marketing and administrative work behind the scenes, allowing agents to focus on the human side of the transaction. 

Throughout the episode, he emphasizes that the future of real estate belongs to companies that can remove friction, improve transparency and create a smoother consumer experience without losing the trusted advisor relationship at the center of the business.

Here’s a glimpse of what you’ll learn:

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of RealTrending, host Tracey Velt sits down with Leo Pareja, CEO of eXp Realty  and James Dwiggins, co-CEO of NextHome,  to unpack the growing wave of consolidation across the real estate industry and what it means for agents, consumers and the future of listing data.

Pareja compares today’s real estate landscape to the airline industry’s consolidation era, arguing that fragmented industries eventually shrink into a handful of dominant players. But unlike acquisitions driven purely by “synergy” and cost-cutting, he says the eXp and NextHome alignment was built around philosophical fit, shared views on consumer transparency and a belief that agents still need open access to listing distribution.

The conversation quickly turns to private listings and the growing debate around listing control. Dwiggins strongly criticizes private listing strategies, warning they could damage consumer trust, create more litigation and ultimately fracture the MLS system into a European-style marketplace where buyers and agents must search multiple disconnected platforms just to find inventory. Both leaders argue that broad listing exposure remains the best path for sellers and that restricting visibility benefits brokerages more than consumers.

The trio also dives deep into AI and the future of home search. Pareja explains why eXp partnered with Google, HouseCanary and ComeHome, arguing that AI-powered search is fundamentally changing how consumers discover homes. Instead of filtering by bedrooms and bathrooms, future buyers may search conversationally — asking for homes near favorite restaurants, with specific lot orientations or lifestyle features. Both leaders believe the industry has moved too slowly to modernize search experiences and warn that MLS organizations risk becoming irrelevant if they can’t adapt quickly enough.

Despite the heavy focus on technology, both executives end on a surprisingly human note. In a world increasingly driven by AI, they argue that relationships, trust and emotional intelligence will become even more valuable. Their message to brokers and agents is simple: stop obsessing over data wars and start focusing on people, communication and the value you bring to the transaction.

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.