Today on RealTrending, Tracey Velt sits down with Rory Golod, President of Growth and Communications at Compass, to discuss their lawsuit against Zillow and what Compass is doing to reshape the agent and consumer experience in real estate.

Rory unpacks the motivations behind the lawsuit and also shares Compass’s three-pronged marketing strategy. He also talks about how agent feedback drives tech development across platforms like Compass One and their other AI integrations.

Here’s a glimpse of what you’ll learn:

Why Compass is taking a stand against Zillow’s marketing policies

How pre-marketing creates demand and higher sale prices

Compass’s agent-first tech development model

Why consumer value is the key to brokerage profitability

How AI is accelerating innovation and agent efficiency

The secret to high agent adoption of brokerage tools

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.