If your core competency only works in one product, it’s not a core competency – it’s a feature. In this episode, Allon Raiz explains why real competitive advantage must stretch across multiple products, categories and even markets.

From shifting your thinking below the product level to securing better returns on your investment, this conversation shows how core competencies become the engine that drives expansion. Because the real question isn’t “What are we selling?” – it’s “What can we build next using what we’ve already mastered?”