What is at the centre of your business? I don’t mean physically, I mean the core values and the core purpose of your company - what is it? Do you know it? Have you even thought about it?

Your core values and core purpose should be the foundations of your business. They should drive everything that you do, the direction of the company, the aims, the customer focus - all of it is built around your core values and core purpose. 

For instance, Google’s core values are built around working with great people, Disney’s core values are all about making people happy. From that one simple phrase, comes the rest of your business – if you get it right!

In this latest episode of ScaleUp Radio, Kevin Brent talks to the people behind 3 more businesses to find out how they found their core value and core purpose - and how they continue to integrate it into the company, as part of their scale up journey.

Joining us this month are:-

Ania Naughton - The Magic Tractor

Karen Lowen - Turl & Co Accountants

Vanessa Anderson & Anita Marles - Herlig Marles

They talk about their own business, and the role that the core values and core purpose plays in it. They also discuss:

 - Why do we need core values?

 - The process of deciding what your core values are, and the importance of using someone independent to help you decide

 - What makes a good core purpose

 - How do you keep the core values going as you scale?

As always, no matter where you are on your scale up journey, there is plenty in this conversation for you to take away. These four business people are very aware of their own core values and core purpose, and they could help you shape yours.

They can be contacted at:

Ania Naughton - www.themagictractor.co.uk

Karen Lowen - www.turlandco.co.uk

Vanessa Anderson & Anita Marles - www.herligmarles.com

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.