Erik Leon is the frontman and founder of a social snowboarding movement for the people - Community Outreach Recreation Equipment - C.O.R.E. (unrelated to Core Lore) - on a mission to bring more joy to underserved youth by providing affordable equipment and subsidizing the outrageous cost of ski resort lift tickets. The veteran pro snowboarder and Riverside, California native is changing the way snowboarding looks. With wisdom beyond his years, Erik has been there for the ups and downs of brand deals, lift tickets, injuries, and egos. While we hike his brainchild in Steamboat, Colorado, we uncover shower thoughts, the people who gave him a chance, and how to make an opportunity more than just for you.
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