There are nine core marketing tools that every government contractor needs. The first half of the tools that I discuss are focused on helping you communicate professionalism, your value, and that you are serious about government contracting. The second half of the tools focuses on helping you build your brand and position your company with teaming partners.
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Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
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Join our Coaching and Training Platform Today!
- Our clients have won more than $14.6 Billion in contracts
- Over 24K government contractors trained
- Every document, strategy guide, and template you need
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Go check out our group coaching program here: https://federal-access.com/gamechangers

Ep 242: 9 Core Marketing Tools for Government Contractors

Game Changers was designed BY government contractors FOR government contractors.  The focus of every episode is to give listeners a new tip, trick, or strategy that will help them find and win more contracts.  Each episode features Subject Matter Experts (SME), companies that are successfully winning contracts, or nationally recognized professional speakers and authors.  The show is hosted by government experts Michael LeJeune from Federal Access and Joshua Frank from RSM Federal.  Their award-winning program Federal Access has helped their clients win over $2 Billion in government contracts.  Game Changers releases a new episode every other week.

Keywords: Government Contractor, Government Sales, Government Contracting, Government Contracts, Government Subcontracting, How to Win Government Contracts, Where to Find Government Contracts, Government Contract Support, FPDS Training, The Government Sales Manual, How to Respond to RFPs, How to Write a Proposal, Capability Statement, Government Trainer, Government Coach, Government Consultant.

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In this episode, we sat down with Christine McDannell, founder of the Magnolia firm. Christine shares her wealth of experience as a serial entrepreneur who has built, sold, and exited numerous businesses over the past two decades. We discussed the evolving landscape of mergers and acquisitions, discussing current trends, predictions for the future, and the intricacies of buying and selling companies in today's market. From navigating the seller's market to understanding the impact of political and economic factors, this episode offers valuable insights for business owners, investors, and anyone interested in the world of M&A. Tune in to gain expert perspectives on the dynamic world of mergers and acquisitions.
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Frustrated with your government contracting journey? Join our group coaching community here: https://federal-access.com/gamechangers

Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 318: The Future of M&A: Trends, Predictions, and Insider Insights

In this episode, I talk about scammers preying on unsuspecting individuals in the realm of government contracting. From promising easy riches to using deceptive tactics, this episode will expose the psychological playbook of these con artists. Drawing from real-life stories and practical tips, you will learn how to identify red flags and conduct due diligence to avoid falling victim to scams. Whether it's scrutinizing extravagant claims or cross-referencing with official databases, my goal is to equip listeners with the tools to navigate the complexities of government contracting safely and properly. Tune in to learn how to separate fact from fiction and protect yourself from fraudulent schemes.
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Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 317: How to Spot GovCon Scammers and Con Artists

We live in a world where our government and national security is under constant attack.  The target of these attacks are not simply U.S. Government systems, but everywhere the information may reside.  The U.S. Government has taken an approach to these dangers by requiring the contracting community to protect not only itself, but the U.S. Government from National-State level attacks.  Failure to do so can result not only in a default termination, but in becoming the defendant in a False Claims Act suit. Attorney David Panzer discusses the unique and substantial risks of non-compliance with cybersecurity obligations.
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Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 316: Government Enforcement of Cybersecurity Requirements

This episode discusses the difficult process of selecting your company's flagship product or service. We talk about making informed decisions that align with market demand, passion, brand identity, and other key factors that will help lead you to the right choice. We also break down the top criteria essential for choosing a product that not only captivates but also sells. From understanding the importance of customer experience to evaluating profitability and scalability, this episode is packed with practical advice and real-world examples. Tune in to transform how you approach product selection and ensure your business stands out in the competitive government contracting market.
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Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 315: Choosing Your Flagship Product or Service

Dive into the world of mergers and acquisitions within the government contracting sector with Sharon Heaton, CEO of sbLiftOff. Sharon, a seasoned M&A expert and author of "Liftoff," shares invaluable insights on the art of successful deals, emphasizing empathy, strategic negotiation, and the critical importance of understanding GovCon nuances. Whether you're contemplating selling your business or looking to acquire another company, this episode will help you navigate the complexities of M&A.
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Join our Coaching and Training Platform Today!
- Our clients have won more than $14.6 Billion in contracts
- Over 24K government contractors trained
- Every document, strategy guide, and template you need
- More than 150 video trainings
- Email Support
- Monthly Inner Circle Live Q&A Call

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 242: 9 Core Marketing Tools for Government Contractors

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