Renovating and refinishing can apply to much more than a home or building process - it can apply to your business as well. I have been refinishing in both my home and personal life, as well as my business.

No matter where you are in your business growth, you need to focus on one thing – your mission and then work from there. Having 3 pillars of your business - 3 access points - allows people to come into community with you on different levels and in different ways.

n this episode, I talked about company culture and knowing the heartbeat of your brand identity. I love watching my clients develop their company culture.

Do you know who your ideal client is? I want you to go deep - on an emotional level. You can better talk to them and create for them when you know them deeper on a heart level.

What do your clients/customers think about your customer service? Are you one that over-delivers, or do you deliver just enough to get the job done?

Do you make it convenient to work with you or buy what you offer? Many people look for the convenience factor when searching for a service or good.

What is your competitive edge or your unique selling proposition that sets you apart from other businesses in your niche?