Values undergird everything we do as coaches. But like many broad themes, the temptation is to talk about values in a theoretical or philosophical way without understanding how they play out in everyday life. In today's podcast, Chris McCluskey is going to use the Professional Christian Coaching Institute as a case study, so you can put real meat on the bones of this critical concept.

In this episode, you'll get a backhand-the-scenes to peek at:

• How key values are identified and chosen

• The importance of weaving core values into every area of life and business

• Operationalizing values on a daily basis

• Getting and keeping the buy-in of the entire team