core values – Jay Izso

What is the first thing that comes to mind when I say culture?  Well, what ever your first thought may be, it is probably not going to be related to the culture of your company.  As a matter of fact there may even be a good chance your company does not have an official culture statement.  And yet, having a clearly defined culture for your business can help channel your missions, hiring, how people work, values and so much more!

Bretton Putter entrepreneur, C-suite consultant, and author joins me in Episode 26 of A New Direction.  He has created a unique book that literally will help you define or redefine your culture by taking a look at some of the most successful companies “culture decks”.  What is a “culture deck” you so eagerly ask?  A culture deck is a company slideshare presentation of their company culture.  Hence the title of Bretton’s Book “Culture Decks Decoded: Transform Your Culture into a Visible Conscious and Tangible Asset“.

 In this book you will see the cultural transparency of companies like Netflix, Nordstrom, Hubspot, Hootsuite and more!  How they are using their culture decks to hire the right people, have the right work ethic, and how their values become the employee values.

If you have not considered your company culture I highly suggest you listen to Episode 26 because I will even share how his book inspired me to write out a cultural statement for the company I consult for and how it blew away the owner of the company and shaped how the company now interviews prospective employees.  Take a listen!  And tell your friends!

Again we would be remiss if we did not thank the sponsor of A New Direction…Enlign Business Brokers and Advisors. 

If you own a business and you are even considering selling it, before you talk to anyone else…call Jeff Snell and his team of people at Enlign Business Brokers and Advisors.  They know what it takes to sell your business for the highest price, with little hassle, and all done confidentially.  Reach out to them at www.ENLIGN.com

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Whether you own your own business, are a CEO, Manager, or an employee branding is critical.  But where does your brand start?  The fact is it starts with your mission statement.  But how do you carve out your missions statement.  Well that all starts with your core values, and how you live them out.

In Episode 20 of A New Direction, Harvard Law School graduate, retired attorney, professional mediator, negotiator, model, speaker, and author Raye Mitchell talks about “Brandification”,  However, what we discover in this episode is the power of your mission statement as it relates to your core values.

Do you know what your core values are?  Are you sure?  If you asked someone else what they think your core values are would they line up with yours?  Great questions for sure.  How you live your life is the best example of what your authentic self is at it’s core, and that will determine much of your mission statement.

All of this is based on Raye’s book entitled “How Women Negotiate from a Position of Strength. Protecting Brand and Intellectual Property Rights”  HOLD ON GUYS!  Don’t let the title turn you away.  This book is for everyone.  It is a very quick read with a workbook attached to help you really re think about who you are, what your doing and finding the opportunities to help you find A NEW DIRECTION!

Again, special thanks to our weekly sponsor ENLIGN Business Brokers and Advisors.  ENLIGN has literally helped thousands of people with the selling or buying of a business.  If you are looking to sell your business or ready to buy into your next dream of owning an existing business contact ENLIGN Business Brokers and Advisors, they are professionals that demonstrate “Your Business is Their Business”.  Give them a call:  www.Enlign.com

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