In this episode, Corey Maass and Cory Miller discuss the origin of the WordPress product they are creating. Together they explore the benefits of partnership, the challenges of being a creator, and what it takes to build viable solutions. This is only the beginning of their process and partnership, but it’s loaded with experience and insight from the journeys they have had within WordPress that brought them to this moment, as well as takeaways they’ve discovered with their new undertaking.

Top Takeaways:

• The Power of Partnering: Many entrepreneurs aren’t interested in partnership. But they create an opportunity to own and contribute the things you do well alongside someone who has other skill sets, strengths, and experiences. Partnerships offer space to practice open dialogue while showing respect and gaining perspective. They are a great solution for all the things you can’t do, don’t want to do, or shouldn’t do.
• Build for a Need: Sometimes we create things believing we have brilliant ideas that will attract an audience. But where problems exist, so do the needs for solutions. You can trust if you have a problem, other people likely have the same problem and need a solution.
• Look to Make Things Easier: When you have to go out of your workflow to do a task, things feel frustrating and clunky. Finding ways to integrate tools within our natural workflow adds tremendous value to the user experience.
• Products Require Passion and Capacity: Yes, you may have the ability to create really cool, helpful things. But if you lack a sincere passion for the products you build or truly don’t have the time they require, they tend to fall flat somewhere along the way. You tap out at the end of your skillset or energy, and even though there may be real potential, the passion and time to carry things forward are missing.

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🔗 Mentioned in the show:

• Crop.Express
• WordCamp
• Ninja Forms
• Kanban for Wp
• Photoshop
• WooCommerce
• ITM Security
• Trello
• Pippin Williamson
• Dustin Bolton
• Chris Jean
• iThemes
• Slack
• Convert Kit
• Nathan Barry
• WordPress.org
• Yoast

🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Cory Miller (CEO, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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