In this podcast episode, Corey Miller and Cory Maass discuss the development of their WordPress product. They talk about the recent updates, beta testing, and user feedback that have helped shape the product. They also discuss their marketing strategies, including the use of newsletters, ads, and an intro video. The duo also plans to offer an introductory rate and consider a Black Friday sale. They express gratitude for the feedback received and discuss the importance of reaching out to relevant communities for promotion. They conclude by agreeing to work together on upcoming plans.

Top Takeaways:

• Soft Product Launch Strategy: The conversation discusses a soft launch strategy for their product, OMG IMG. They plan to leverage their mailing list and create promotional content like explainer videos and slides to ensure a successful initial release.
• Promotional Content Creation: The conversation highlights the importance of creating various promotional content types, including explainer videos and slides, to showcase the product's features and benefits to potential customers.
• Leveraging Social Media: They discuss the value of sharing promotional content on social media platforms and how using their product to create eye-catching images for social sharing can demonstrate its practicality.
• Introductory Pricing Strategy: The product launch will involve an introductory pricing strategy, with the idea of encouraging customers to purchase multiple licenses by offering a unique "share with a friend" incentive.

🔗 Mentioned in the show:

• Balsamiq
• Canva
• Google Docs 
• Tailwind 
• Post Status
• WordPress
• Microsoft Word

🙏 Sponsor: Gravity Forms

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🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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