In this podcast episode, Corey Maass and Cory Miller discuss their product launch strategy, including pricing and discount considerations for Black Friday and Cyber Monday. They also talk about the importance of authenticity in business, sharing personal anecdotes to illustrate their points. The conversation then shifts to sales and marketing, Corey and Cory reflect on their experiences and preferences. They explore the challenges of direct sales and the comfort of marketing, particularly for introverts. They also touch on the distinction between business and personal relationships, and the importance of setting boundaries.

Top Takeaways:

• Strategic Shifts Around Black Friday Sales: The discussion indirectly highlights the evolution of sales strategies surrounding Black Friday. Mentions of altered sales experiences and challenging times due to Black Friday might reflect the changing dynamics of this retail event. It underscores the necessity for businesses to adapt their sales approaches during such peak shopping periods, possibly indicating shifts in consumer behavior or industry trends.
• Distinguishing Between Business Relationships and Personal Connections: Corey Miller grapples with understanding the distinction between business connections and personal friendships. This confusion arises when business associates exhibit personal gestures, leading to misconceptions about the depth of the relationship.
• Evolution of Sales Strategies: They discuss the evolution of sales strategies, mentioning the shift from direct partnerships with hosting companies to more indirect sales efforts involving affiliate programs and agency collaborations. This evolution showcases the adaptability necessary in the constantly changing tech industry.

Mentioned in the show:

• Radioshack
• Halt and Catch Fire
• Microsoft
• IBM
• Pingdom
• OMG IMG
• Post Status
• LayerWP
• WP Constellations

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🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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