In this podcast episode, Corey Maass and Cory Miller brainstorm marketing strategies for their upcoming WordPress product launch. They discuss the importance of creating engaging social media content, reaching out to potential customers, and leveraging partnerships with influencers. They also consider writing articles comparing their product with competitors to increase search traffic. Corey and Cory emphasize the need to share their journey, including their failures and successes, to attract a wider audience. They also reflect on the challenges of entrepreneurship and the importance of celebrating wins and seeking support from others. The episode concludes with them expressing excitement for the future and hinting at the topic of their next season's first episode.

Top Takeaways:

• Importance of Collaboration: They emphasize the value of not going alone in the entrepreneurial journey. Collaborative discussions provide different perspectives, balance, and emotional support, helping navigate challenges more effectively.
• Readiness to Pivot: Corey and Cory discuss the significance of being open to pivoting and having no loyalty to ideas. This flexibility allows them to adapt to changing needs and find optimal solutions for potential customers.
• Customer Awareness and Education: Corey Maass shares insights into the challenge of introducing a product where customers may not be aware they have a problem. Educating customers about the problem and its solution becomes a crucial aspect of their marketing strategy.
• Gratitude and Celebration of Wins: They express gratitude for their collaborative effort and celebrate the achievements, recognizing the importance of taking a moment to acknowledge wins, whether big or small. They emphasize the need to pause and reflect on the journey.

Mentioned in the show:

• WordPress
• Post Status
• Twitter
• Open Graph
• Bob Dunn's "Do the Woo"
• Adobe Banner Maker
• OMGIMG
• YouTube
• Facebook
• LinkedIn
• Yoast
• WordPress Weekly
• The Tavern
• WP Builds
• WP Minute
• WP Mayor
• WeWork
• Halt and Catch Fire
• The Social Network
• Below Deck (reality TV show)

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🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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