Corey Keating – Unfiltered

Keep your avatar in mind when you’re marketing.

You know why your audience is on LinkedIn, so make content that you know they’ll WANT to stop scrolling for.

Market with intent and your engagement will show the difference.

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

Social media is full of recycled content that inevitably gets predictable and boring.

You need to make content that YOU would want to consume.

Try new things, new platforms, push boundaries. See what impacts your audience and what doesn’t.

That’s how you stay relevant.

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

What’s better: posting shitty content or posting nothing at all?

At first thought it seems like posting nothing would be the logical answer. But authentic content that creates attention even if you think it’s bad is always better than people forgetting about you.

Not everything you create is going to hit, but being nowhere is never going to move your brand forward.

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

Being present on YouTube is so important.

Unlike LinkedIn or Instagram where your content is more of an interruption, people go to YouTube with the intent to watch content.

You use it as not only your brand channel but also a personal channel where viewers can learn more about who you are and what you do.

Build up your pillar content and post quality content, and your audience will find you.

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

Being present on YouTube is so important.

Unlike LinkedIn or Instagram where your content is more of an interruption, people go to YouTube with the intent to watch content.

You use it as not only your brand channel but also a personal channel where viewers can learn more about who you are and what you do. 

Build up your pillar content and post quality content, and your audience will find you.

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

Who are you competing against? Most advisors would say they’re competing against the other mutual fund companies or asset managers. In reality, you’re competing with everybody and everything going on in the feed. Anything can pull someone’s attention, so put content out that everyone wants to consume. That’s how you win.

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

Who are you competing against? Most advisors would say they’re competing against the other mutual fund companies or asset managers. In reality, you’re competing with everybody and everything going on in the feed. Anything can pull someone’s attention, so put content out that everyone wants to consume. That’s how you win.

Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

Think about your personal brand like a tv channel. The ultimate goal is to be someone’s favorite channel to visit and have people who will consume all the content you put out. Eliminating commercials and posting consistent relatable content will help you achieve that and connect with your audience.

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

The most successful creators are the ones that tell stories that build brand with their content. If your content is enjoyable to consume will perform better and ultimately make you stand out from other advisors. This episode is all about creating less commercials and telling more stories. 

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey

Nic Nielsen (financial advisor) joins me on the UNFILTERED with Corey Keating podcast. We have a fun conversation that goes in several directions, enjoy! (Business conversation starts at 7:15)

• Nic's past: Becoming a financial advisor, transitioning from "the bank," and growing his business, Know My Plan.

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Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: [email protected]

Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube!

Cheers,

Corey