So if you're like me, I understood that personal branding was a really, really important thing to do if I wanted to start attracting the right kind of people into my business. And I think, you know what I mean?
Not the people who go missing in action, not the people who join excited, but in a week they don't show up. I'm talking about the go getters, the people who want to lock arms with you and build a business with you and through personal branding, if it's done right, you can actually attract those people with your content in the online space and build a thriving team of entrepreneurs.
I mean, after all, isn't that what we all want? A thriving team of entrepreneurs that we can grow together with and have fun together with and earn income together with. So when I first got started out, I had a lot of struggle around really identifying what my brand was and who my ideal prospect was. And until I gained clarity around that, I really, really was stalled. And in fact, my marketing wasn't effective at all. I was putting out a lot of content, but it was a mishmash of things trying to appeal to a lot of different kinds of people.
In today's episode I give you one key strategy to gain clarity so you can start putting out the right content and attract the prospect of your dreams
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