As we approach 2022 Year of Tiger, we are seeing more brands and corporations utilise Lunar New Year as a marketing strategy. On this episode we explore the commodifying and capitalising on Lunar New Years’ celebration by the western brands.

https://www.vox.com/the-goods/2020/1/20/21069477/lunar-new-year-brandshttps://www.nbcnews.com/news/asian-america/how-lunar-new-year-became-overly-commercialized-what-it-means-n1257545https://fashionmagazine.com/flare/chinese-new-year-products/

Instead of buying ludicrous luxury merchandises, we want to support independent artists who are the true connectors to the culture. Here are the artists that we want to give shout outs too:

Jasmine Tsan

Jasmine Tsan - Website/Shop

Jasmine Tsan - Instagram

Janice Kiu
Janice Kiu - Instagram

Janice Kiu - Twitch
Janice Kiu Facebook
Janice Kiu - Shop: Special Offer for Asian Bitches Listeners

Janice Kiu - Shop (10% DISCOUNT CODE: ASIANBITCHES10) 

Jasmine Nguyễn Gutierrez

Jasmine Nguyễn Gutierrez - Shop

Jasmine Nguyễn Gutierrez - Instagram

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Music Credits: Music by Lesfm from Pixabay