Kevin Oakes is the CEO and founder of the Institute for Corporate Productivity (i4CP), a research firm that, according to its website, helps "progressive organizations shift from best practices to next practices." In an interview with The Lorne Epstein Show, Oakes cites a recent study called "Culture Renovation," detailing how HR professionals can lead and sustain change within an organization. Oakes says companies that renovate keep "what made (them) good to begin with and prepare for the future."  He says only15% of companies that try to change their cultures succeed, adding "they fail because they did not enlist the support of the organization." According to Oakes, a key is that companies need to find "influencers and energizers." And he adds finding the "blockers" is equally important so they can be "gently moved out of the way."