Most B2B SaaS partner programs don’t fail because partnerships “don’t work.” They fail because the IPP is fuzzy, the onboarding is soft, and the forecast is fantasy.

In this episode of Partnership Mastermind, I sit down with Cory Snyder, Head of Sales & Partnerships at Outbound Funnel, 2x exit leader, former partnerships builder at Sendoso and Teamwork.com, CSA board alum, and PartnerStack Partnership Leader of the Year (2022), to break down what sales-led partnerships really look like when you’re building for pipeline, not applause. Cory walks through how he pressure-tests partner motions, why partner interest is the fastest early pipeline signal, and how to engineer time to value before a partner is even fully recruited. We also get tactical about the stuff most teams avoid: longer partner applications, discovery questions that surface real demand, and how to build partner programs that become predictable enough to earn trust with CROs and CFOs.

Cory Snyder

Learn more about Partnership Mastermind https://partnershipmastermind.com/ Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/ Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.