If you are a cliche then I am a cliche. Perhaps we are all cliches?

Cosmo Vitelli is a man of the world, an eager traveller and a musical craftsman unbound by stereotypes within electronic music culture. As the founder of I'm A Cliché he has been responsible for releasing some music from some of the now most influential names in the community. Moscoman, Red Axes, Simian Mobile Disco, Azari & III and many, many more have all appeared on the label since it's formation in 2004 some thirteen odd years ago. Cosmo himself, real name Benjamin Boguet, has released an array of of material on the label: oddball electronics with post punk undertones amidst faster acid cuts go a long way.