This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, analyzes early data from Costco's executive membership early access hours.

Since implementing the extra hour of shopping from 9-10am, Placer AI data shows visits are shifting earlier, trips are becoming more efficient (30-45 minutes vs 45-60 minutes), and congestion during peak hours has decreased. Anne argues this transforms Costco from a once-a-week stock-up trip into a quick daily errand destination for millennials and young families, while Chris calls it a masterclass in operations management.

With no additional staff required and executive members willing to pay for the perk, is this one of the smartest retail moves of 2025? Could this become the airport lounge problem where everyone upgrades? Chris and Anne break down the implications.

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#Costco #ExecutiveMembership #RetailStrategy #GroceryShopping #PlacerAI #RetailOperations #CustomerExperience #RetailInnovation