When we think about gaming, it's not just video games anymore. It's everything from graphics cards -- AMD, NVIDIA, and Intel -- to streaming to in-game purchases. Today, 45% of U.S. gamers are women. The average age of a gamer is 34. And the average household has two gamers. In fact, women represented around 65% of the total mobile gaming population and were observed to spend more on in-game purchases than male gamers.
Now let's talk numbers. U.S. video game spending increased 30% in Q1 2021. Gamers downloaded around a billion titles every week in the quarter, up 15% year over year with games such as Among Us, Nintendo's Animal Crossing: New Horizons, and Call of Duty: Black Ops Cold War among the best-selling and most-played games for the quarter. Google Play game downloads grew 20% year over year to 11 billion, while total consumer spend on gaming hit $22 billion. iOS gamers spent the most at $13 billion, up 30% year over year, while gamers spent $9 billion on Google Play, up 35%.