Euromonitor Podcasts

Could Birch Water be the next Coconut Water?


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Birch water, which is extracted from the liquid absored by birch trees, has been consumed by Eastern European and Nordic countries for decades and recently discovered by health enthusiasts who claim it as the next 'miricle product'. Similar in chemical makeup to coconut water, the drink is low in calores and cotains essential vitamins and minerals. However the extraction process is tedious and the shelf life is short. If marketed correctly, birch water could go head to head with coconut water.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

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Euromonitor PodcastsBy Euromonitor International

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