This Omni Talk Retail Fast Five segment explores OpenAI officially launching its ChatGPT Ads Manager and what it could mean for the future of digital advertising.

Chris Walton and Kathryn Mazza discuss why AI-powered search advertising may become a major threat to traditional search engines, how retailers should approach testing the platform, and why brands can’t afford to ignore ChatGPT’s growing influence on consumer behavior.

They also debate whether advertisers could eventually pay to influence AI-generated answers and what that might mean for trust in AI search.

⏩ Tune in for the full episode here: https://youtu.be/W5Ei9Mjru4c

#OpenAI #ChatGPT #AIAdvertising #RetailMedia #DigitalAdvertising #RetailTechnology