The Customer Commerce Podcast

Could This Be the $103 Billion Fix for Fraudulent Returns?

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In this episode, Mikel, Jess and David discuss the impact of the LA fires on the community, highlighting the resilience and support from small businesses.

They delve into the issue of fraudulent returns in retail, particularly in the clothing industry, and explore innovative strategies for customer engagement.

The conversation emphasizes the importance of authenticity in business communication and how small businesses can leverage their unique voices to connect with customers.


Takeaways

  • The community's response to crises showcases resilience and support.
  • Small businesses play a crucial role in community recovery efforts.
  • Fraudulent returns pose significant financial challenges for retailers.
  • Innovative customer engagement strategies can help reduce cart abandonment.
  • Clear return policies are essential for online retailers.
  • Humor and unexpected communication can enhance brand engagement.
  • Regularly sharing personal experiences can strengthen business credibility.


    • Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

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