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Could You Work With Your Partner? | Love, Labour & The Business of Us
In this episode of Rigour & Flow, we step into the tender terrain of family business: where bedrooms and boardrooms can potentially become interleading doors. From millennia-old trading families to today’s co-founder couples, we ask what it takes to build something together without breaking each other.
Our conversation starts with a question we hear often: “How do you run a business with your spouse?” To get to the heart of it, we trace our journey of running two entities side by side: AiAi Studios and Roots & Rigour. Plus building out this podcast from scratch!
Aiwan reflects on her childhood fascination with families running their corner-shops and the powerful influence of prosperity preachers - like TD Jakes - passing on their mega-gospel empires to their kids so that wealth and work were kept in the family. Tamanda offers a counter-portrait of her parents’ co-op working farm in Botswana, a familial partnership built on hard work and a whole lot of unforgettable produce.
After covering this ground, we walk through another door and consider why our modern workplaces have become so loveless. Why are they places where we “leave ourselves at the door”, and how has capitalism cut emotion out of work relations?
Then we turn the key and confront the paradox of partnership: that business can strengthen love, or test it to breaking point. From succession plans to Succession-style dramas, from grant-making films to hard working farms, there’s no holding back in getting to the realities of what it means to turn shared purpose into shared prosperity within a single family unit.
🎧 In this episode:
- Family business as humanity’s oldest business model: Corner-shop entrepreneurs & gospel-gold empires
- Generational wealth & inheritance: The right to ease & the will to pass something on to our kids and kin
- Work as a love language: Finding balance when your partner is your co-founder
- The “Loveless Workplace”: Periods, cycle syncing & the need to replace capitalism with care
- What makes family business work well?: Communication for breakthroughs and repair; radical candour for breakdowns
🎧 Listen wherever you get your podcasts
🎥 Watch the full episode on YouTube
🔁 Share with someone thinking about love, work and legacy
📬 Reflections or stories to share? [email protected]
⚠️ Content note: discussion includes references to domestic violence and workplace inequality.
#RigourAndFlow #FamilyBusiness #FamilyLegacy #BusinessPartners #BlackBusinessGrowth #WorkMarriage #WorkAndLove #Entrepreneurship #WorkCulture #RelationshipGoals #AiAiStudios #BlackPodcast #DiasporaDialogues #BlackWomenPodcasters #RootsAndRigour
Please rate, review and subscribe for weekly episodes.
Connect with us on:
- TikTok
- AiAi Studios
- Roots & Rigour
This is an AiAi Studios Production
©AiAi Studios 2025
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Rigour & Flow with Aiwan and TamandaIn this episode of Rigour & Flow, we step into the tender terrain of family business: where bedrooms and boardrooms can potentially become interleading doors. From millennia-old trading families to today’s co-founder couples, we ask what it takes to build something together without breaking each other.
Our conversation starts with a question we hear often: “How do you run a business with your spouse?” To get to the heart of it, we trace our journey of running two entities side by side: AiAi Studios and Roots & Rigour. Plus building out this podcast from scratch!
Aiwan reflects on her childhood fascination with families running their corner-shops and the powerful influence of prosperity preachers - like TD Jakes - passing on their mega-gospel empires to their kids so that wealth and work were kept in the family. Tamanda offers a counter-portrait of her parents’ co-op working farm in Botswana, a familial partnership built on hard work and a whole lot of unforgettable produce.
After covering this ground, we walk through another door and consider why our modern workplaces have become so loveless. Why are they places where we “leave ourselves at the door”, and how has capitalism cut emotion out of work relations?
Then we turn the key and confront the paradox of partnership: that business can strengthen love, or test it to breaking point. From succession plans to Succession-style dramas, from grant-making films to hard working farms, there’s no holding back in getting to the realities of what it means to turn shared purpose into shared prosperity within a single family unit.
🎧 In this episode:
- Family business as humanity’s oldest business model: Corner-shop entrepreneurs & gospel-gold empires
- Generational wealth & inheritance: The right to ease & the will to pass something on to our kids and kin
- Work as a love language: Finding balance when your partner is your co-founder
- The “Loveless Workplace”: Periods, cycle syncing & the need to replace capitalism with care
- What makes family business work well?: Communication for breakthroughs and repair; radical candour for breakdowns
🎧 Listen wherever you get your podcasts
🎥 Watch the full episode on YouTube
🔁 Share with someone thinking about love, work and legacy
📬 Reflections or stories to share? [email protected]
⚠️ Content note: discussion includes references to domestic violence and workplace inequality.
#RigourAndFlow #FamilyBusiness #FamilyLegacy #BusinessPartners #BlackBusinessGrowth #WorkMarriage #WorkAndLove #Entrepreneurship #WorkCulture #RelationshipGoals #AiAiStudios #BlackPodcast #DiasporaDialogues #BlackWomenPodcasters #RootsAndRigour
Please rate, review and subscribe for weekly episodes.
Connect with us on:
- TikTok
- AiAi Studios
- Roots & Rigour
This is an AiAi Studios Production
©AiAi Studios 2025
Hosted on Acast. See acast.com/privacy for more information.