In this week's episode of the ArtTactic Podcast, we speak with Robert Diament, director of Counter Editions, who produces prints and multiples by leading contemporary artists, including John Baldessari, Katherine Bernhardt, Cecily Brown, Peter Doig, Tracey Emin, Laura Owens, Christopher Wool, Jonas Wood and many others. First, Robert reveals that most artists create prints in order to make their art accessible to their admirers at an affordable price point. Given the increased demand for prints, Robert tells us if it has become more competitive for printmakers to persuade artists to make prints with them. Also, he touches on the emergence of flippers in the prints market and how Counter Editions tries to sell artworks to genuine collectors. Further, Robert takes us behind the curtain and explains how they collaborate with artists on deciding every aspect of a print, such as the subject matter, medium, size and edition size. Lastly, Robert shares why he thinks prints are a great way for new collectors to start building their collections.