Jesse Itzler is EXTREME. He started his career as a rapper, then founded the world’s largest private jet card business, then sold a different company to Coca Cola.

Today, he’s the owner of the Atlanta Hawks and an ultra-endurance athlete – constantly pushing his body and his mind past the point of what is (supposed to be) humanly possible.

This episode is all about overcoming self-doubt, pushing past physical limits & mental fatigue, and finding ways we all can accomplish amazing things we never knew we were capable of.

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