In this episode we dive into one of the most quietly important shifts happening across shoots and estates right now: the move towards proper data and evidence-based management. Our guests David Butler and Jodie Case from Perdix Wildlife Solutions have built a platform designed specifically for the countryside, and they make a compelling case for why the keeper who's "managed fine for 30 years" might want to pay attention.

We cover what Perdix Pro actually does on the ground, how simple (or not) it is to get started, and why data is becoming harder to ignore when conservation bodies, owners and regulators are all asking for proof that what you're doing is working. 

Whether you manage a small syndicate or a large commercial estate, this one's worth a listen.