Courage To Be Visible

What if you stopped posting everywhere, and your business finally started growing? In this episode, I'm joined by Dr. Terri Levine, a master mentor to heart-centered entrepreneurs who works about 20 hours a month (yes, a month).

Terri shares her simple system of one community, one public-facing offer, and one Google Doc. She explains how "reverse marketing" lets clients raise their hands and come to you. We also talk about why a confused mind doesn't buy, how introverts can go live without overthinking it, and the surprising moment a publisher threw her manuscript on the floor and changed her whole brand.

About Dr. Terri Levine

Business consultant Terri Levine has been named one of the top ten coaching gurus in the world by CoachingGurus.net for decades, and the top female coach in the world. She helps holistic entrepreneurs who are successful move to work that creates more impact, influence, and income. Terri is a keynote speaker, popular TV personality, and host of Live Well, Earn Well for Coaches and Consultants. Dr. Levine has more than 40 years of business experience, encompassing work with more than 8,200 business owners.

🔑 Key Takeaways

• Visibility struggles usually come from three places: judging yourself on camera, copying what worked for someone else, and not knowing where to show up or what to say.
• Busy isn't the same as effective. Posting everywhere can feel productive, but it's often the wrong action. Terri's system is one community where your audience hangs out, one public-facing offer, and one simple Google Doc.
• If you're introverted, talk to your avatar, not to yourself. Getting your attention off how you look and sound makes going live far less scary. Start with five minutes.
• Reverse marketing beats hunting. Invite people to DM a keyword, ask permission before you drop the link, and let interested people raise their hands.
• A real community pays attention to people instead of talking at them. That means nurturing, educating, and connecting, not constant pitching.
• A confused mind doesn't buy. Pick a lane. Your other passions can be side projects, not part of your marketing message.

✔️ Connect With Dr. Terri Levine

• Website & Community: https://www.heartrepreneurs.com
• LinkedIn: https://www.linkedin.com/in/terrilevine
• Facebook: https://www.facebook.com/MentorTerriLevine/
• Instagram: https://www.instagram.com/mentorterrilevine/
• Threads: https://www.threads.com/@mentorterrilevine
• YouTube: https://www.youtube.com/user/coachterri
• 🎁 Join Terri's free Heartrepreneurs community for free training, resources, and coaching: https://www.heartrepreneurs.com

✔️ Connect With Host Andrea Stenberg

• Website: https://www.thebabyboomerentrepreneur.com/
• LinkedIn: https://www.linkedin.com/in/andreastenberg/
• Instagram: https://www.instagram.com/andreastenberg/
• YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1
• Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur
• 🎁 Free story videos guide: https://my.thebabyboomerentrepreneur.com/story-videos

💖💖 Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

What if your content worked the way Netflix does — pulling people in one episode at a time until they've binged the whole season?

In this episode, Andrea shares the real story behind why it took her a full year of watching one coach's webinar series, three times each, before she finally paid him $100 for something she could easily afford. It's not about consistency within a month — it's about consistency across months, and why a strategic series beats a pile of unrelated one-off content every time.

Andrea also breaks down her five-video Trust Building Framework, and gets honest about the years she ignored her own advice.

🔑 Key Takeaways

• Consistency isn't just about frequency within a month — it's about staying on one theme across months so people can binge your whole body of work.
• A related series (a YouTube playlist, an Instagram Reels series, or a LinkedIn newsletter) trains the algorithm to keep showing your content to new people, not just existing followers.
• By the time someone finishes binge-watching your content, they've already started imagining what it's like to work with you.
• The five-video Trust Building Framework: Attention Grabber → Belief Builder → Trust Accelerator → Personal Connection → Conversion — each with its own gentle call to action.
• Repetition isn't a failure of originality — people need to hear the same message more than once before they trust it enough to buy.
• Andrea's own honest admission: for years she refused to repeat a course or a topic because she believed everything had to be "100% brand new" — and it worked against her.

✔️ Explore the Authority Building Collective Ready to stop posting random topics and start building a real body of work? Check out the Authority Building Collective: https://my.thebabyboomerentrepreneur.com/authority-building-collective

✔️ Connect With Host Andrea Stenberg

• Website: https://www.thebabyboomerentrepreneur.com/
• LinkedIn: https://www.linkedin.com/in/andreastenberg/
• Instagram: https://www.instagram.com/andreastenberg/
• YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1
• Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur

💖💖 Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

I'm almost 60, and something my physiotherapist told me had nothing to do with my body — and everything to do with your marketing.

In this solo episode, Andrea shares how a comment about aging and consistency in physical therapy became a lightbulb moment about why marketing efforts stall out. From a painful lesson learned during the first COVID lockdown to a simple, repeatable plan for staying visible without burning out, this episode is for any Generous Expert who's ever gone heads-down building something amazing — and then wondered why nobody showed up when it launched.

🔑 Key Takeaways

• Just like a body that's been inactive can't suddenly perform, an audience that's gone unheard from can't be expected to show up the moment you launch something new.
• Going heads-down to build a course or offer without maintaining marketing means your audience — and the algorithm — forget who you are by the time you're ready to sell.
• The plan: commit to one long-form piece of content a month (5–10 minutes minimum, video or blog) that shares your expertise and personality, without turning it into a sales pitch.
• Consistency isn't just about frequency — it's also about staying on-message so people know what to expect from you every time they see your content.
• One piece of long-form content can be repurposed into 6–12+ pieces: reels/shorts, list emails, quote graphics, and carousels — all from a single recording session.
• Knowing what to do and actually doing it are two different things, which is why built-in structure and accountability (like a standing appointment in your calendar) matters more than willpower.

✔️ Want to know more about the Authority Building Collective?

Check us out here: https://my.thebabyboomerentrepreneur.com/authority-building-collective

✔️ Connect With Host Andrea Stenberg

🌐 Website: https://www.thebabyboomerentrepreneur.com/

💼 LinkedIn: https://www.linkedin.com/in/andreastenberg/

📸 Instagram: https://www.instagram.com/andreastenberg/

📺 YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1

👍 Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur

💖💖 Love the show? Subscribe then please give me a review of Courage to be Visible. It helps more heart-centered entrepreneurs find us.

Elaine Turso built her business on giving other businesses a makeover — brand, website, and CRM, all pulled into alignment for next-level growth. But before any of that works, you have to actually be visible, and Elaine says the thing standing in the way is rarely strategy. It's self-sabotage. In this episode, she introduces us to "Sally" (yes, her self-sabotage has a name and a very specific parking spot), breaks down how one piece of content can fuel weeks of platform-specific posts without ever feeling repetitive, and shares why chasing likes is a trap most of us fall into anyway.

About Elaine Turso Elaine Turso gives your business a makeover, focused on brand, website & CRM, all aligned for next-level growth. She's a Business Makeover Specialist and CRM Collaboration Partner.

🔑 Key Takeaways

• Self-sabotage is often the real reason people avoid visibility — Elaine names hers "Sally" and has a physical trick (mentally putting her in the trunk of the car) for not letting her drive.
• One piece of content — a video or blog post — can become the foundation for weeks or months of platform-specific posts, because each platform has a different purpose and deserves different framing.
• Use AI as an assistant, not a replacement: feed it a transcript for ideas, then rewrite everything in your own voice.
• Give any new visibility effort a "good college try" — six months minimum — and take a snapshot of your starting numbers so you have something real to measure against.
• Stop chasing vanity metrics. Comments and shares matter more than likes, because engaging with people who comment pushes your content back out to more people.
• Every piece of content needs an intention and a clear call to action — posting without one means you won't get a return on it.

✔️ Connect With Elaine Turso

• Facebook: https://www.facebook.com/elaine.turso
• LinkedIn: https://www.linkedin.com/in/elaineturso/
• Instagram: https://www.instagram.com/elaineturso/
• YouTube: https://www.youtube.com/@elaineturso
• Free gift — The One with the Follow-Up Strategy (video + worksheet): https://www.elaineturso.com/follow-up

✔️ Connect With Host Andrea Stenberg

• Website: https://www.thebabyboomerentrepreneur.com/
• LinkedIn: https://www.linkedin.com/in/andreastenberg/
• Instagram: https://www.instagram.com/andreastenberg/
• YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1
• Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur
• Free Courage to Be Visible class: https://my.thebabyboomerentrepreneur.com/courage-to-be-visible-training

💖💖 Love the show? Subscribe then please give me a review of Courage to be Visible. It helps more heart-centered entrepreneurs find us.

For 30+ years, Erik K. Johnson has coached radio hosts and podcasters on the one thing most of us skip when we're trying to be visible: being ourselves, out loud, on purpose.

In this episode, Erik shares why people don't come back for your six steps to success — they come back for you — and breaks down exactly which stories to tell, how many you actually need, and how to turn a podcast guest spot into real relationships (and real clients). If you've ever felt like you have to "get to the meat" and skip the personal stuff, this conversation will change how you think about your content completely.

About Erik K. Johnson

The Voice Behind the Voices You Trust – Erik K. Johnson is a nationally recognized talent coach, on-air personality, and radio program director. With a career spanning over three decades, Erik has been at the forefront of radio and podcasting, helping professionals transform their content into compelling narratives so they become someone worth listening to. He has guided countless leaders and presenters to elevate their presence, refine their messaging, and build lasting relationships with listeners.

🔑 Key Takeaways

• It's not about your content, it's about the context. People come for your six steps to success — they stay and come back for you.
• There's a difference between personal and private information. Share the story that shaped who you are; you don't have to hand over your whole life.
• You only need five or six core stories — not fifty — and it's totally fine to repeat them across different podcasts and stages. Different audience, different context, same story.
• If you're a podcast guest, don't just pitch your show or your book — get listeners onto your email list with a quick, specific lead magnet, or you'll never be able to reach them again.
• "People don't trust perfection." When you try to be who you think you're supposed to be, people can feel it — and it costs you connection.
• We don't lack information, we lack implementation. Your story is what makes someone believe transformation is possible for them too.

✔️ Connect With Erik K. Johnson

• LinkedIn: https://www.linkedin.com/in/erikkjohnson/
• Facebook: https://www.facebook.com/PodcastTalentCoach
• Free Gift — Ultimate Mic Mastery (short video series: how to go from best-kept secret to sought-after authority): https://andreastenberg--podcasttalentcoach.thrivecart.com/ultimate-mic-mastery-enroll/698d2d95807d9/

✔️ Connect With Host Andrea Stenberg

• Website: https://www.thebabyboomerentrepreneur.com/
• LinkedIn: https://www.linkedin.com/in/andreastenberg/
• Instagram: https://www.instagram.com/andreastenberg/
• YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1
• Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur

💥If you love the podcast, let's keep it going — come join me live for The Courage to Be Visible, my free class on how to attract clients without ever feeling salesy, self-promotional, or fake. We'll get into why visibility is really about service (not ego), and how to become the kind of consistently visible that lets the right people find you, trust you, and hire you.

📅 Thursday, August 13 | 2pm ET / 11am PT / 7pm BST

🔗https://my.thebabyboomerentrepreneur.com/courage-to-be-visible-training

💖💖 Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

If you've ever sent a connection request and gotten silence back — or been on the receiving end of a sales pitch three seconds after someone accepted your invite — this episode is for you.

Andrea sits down with LinkedIn speaker and strategy trainer Mary Wu to talk about what actually works on LinkedIn in 2026: how to DM without being icky, why getting personal on LinkedIn (yes, even about your wedding anniversary) can be your highest-performing content, and how to become the person everyone thinks of when they need an introduction.

Mary also shares her rules for video on LinkedIn and why "giving away the farm" might be the smartest business move you make this year.

About Mary Wu

Mary Wu is a LinkedIn speaker and strategy trainer. She thinks in lyrics, curates connections, and plays with plushies.

🔑 Key Takeaways

• Don't "pitch slap" — never pitch someone in your first or second DM. Start by getting curious about them instead.
• LinkedIn rewards personal content in small doses — one well-placed post (like a wedding anniversary or a grandkid announcement) can outperform everything else you post all year, as long as it's not the only thing you talk about.
• The DMs are underused. When someone comments on your post, that's your invitation to take the conversation deeper.
• Before reaching out to someone, check their activity — if they haven't posted or commented in months, they're unlikely to respond.
• Post 3x a week, and don't skip weekends — informal, relaxed posts on Saturday/Sunday can outperform weekday content.
• Give more than you pitch (aim for roughly 80/20). The people who give the most tend to get the most back — referrals, credibility, and eventually, clients.

✔️ Connect With Mary Wu

• Website: www.marywuva.com
• LinkedIn: linkedin.com/in/maryawu
• Instagram: instagram.com/mary_wu_maven
• Free Monthly Workshops: marywuva.com/work-with-mary/workshops

✔️ Connect With Host Andrea Stenberg

• Website: thebabyboomerentrepreneur.com
• LinkedIn: linkedin.com/in/andreastenberg
• Instagram: instagram.com/andreastenberg
• YouTube: youtube.com/andreastenberg
• Facebook: facebook.com/TheBabyBoomerEntrepreneur
• Free gift: Story Videos

💖💖 Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

In this episode of Courage to Be Visible, I'm joined by Giorgia G, a mindset coach and self-sabotage expert who helps high-achievers stop overworking, overthinking, and overpleasing their way out of the success they're capable of.

We trace visibility struggles all the way back to childhood conditioning — the quiet messages so many of us absorbed about not standing out — and dig into the two self-sabotage patterns Giorgia sees most often in entrepreneurs: control and people-pleasing. We also talk about the difference between fear, worry, and misalignment, and why celebrating your wins might be the missing piece in finally feeling the progress you're actually making.

If you've ever known exactly what to do but still found yourself freezing the moment the camera turns on, this conversation will help you understand why — and what to do about it.

Giorgia G is a mindset coach specialising in self-sabotage, a multi-passionate entrepreneur, and host of the Unleash Your Freedom podcast. After building a six-figure business, she burned out and watched it all come crashing down. While recovering, she began studying the science of self-sabotage and trained with some of the world's top transformational coaches. She now empowers high-achievers to get out of their own way, so they can stop overworking, overthinking, and overpleasing — and build success without sacrificing themselves or their relationships.

• Visibility struggles often trace back to childhood conditioning to fit in and not stand out
• Self-sabotage shows up most often as control (doing it all yourself) or people-pleasing
• Not every block is fear — learning to tell fear, worry, and misalignment apart changes how you move through it
• Your brain won't register progress unless you stop to celebrate it
• You don't have to build your business alone — community and mentorship speed everything up

LinkedIn: https://www.linkedin.com/in/giorgia-guazzarotti/

Website: https://www.thetreasureswithin.net

Book a free Strategy Call — identify your sabotaging pattern and create a plan to overcome it: https://tidycal.com/giorgia1/success-without-sabotage

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn: https://www.linkedin.com/in/andreastenberg/

Instagram: https://www.instagram.com/andreastenberg/

YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of Turn Your Everyday Stories Into Videos That Make People Say "That's Me": https://my.thebabyboomerentrepreneur.com/story-videos

💖💖 Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

Many entrepreneurs believe that if they just post more, grow a bigger audience, or become more visible, the clients will naturally follow.

But what if that's only half the equation?

In this episode of Courage to Be Visible, business and mindset coach Natalie Hankins explains why visibility is just the beginning. The real magic happens when you turn those connections into conversations—and those conversations into clients.

We also explore the mindset blocks that stop so many heart-centred entrepreneurs from making offers, having sales conversations, and creating consistent income.

If you've ever worried about sounding "salesy" or wondered why your visibility isn't translating into revenue, this conversation is packed with practical advice you can use right away.

• Why visibility alone doesn't grow your business
• The connection between conversations and consistent income
• How mindset impacts your willingness to make offers
• Why so many entrepreneurs fear being "salesy"
• Practical ways to reframe selling as serving
• How to challenge limiting beliefs
• Talking back to your brain when self-doubt appears
• The importance of prioritizing high-impact activities
• Time management that supports both your business and your life
• Why strategy and mindset always work together

Natalie Hankins is a Business & Mindset Coach who helps purpose-driven women turn visibility into consistent clients without sacrificing what matters most. She combines practical business strategy with mindset coaching to help entrepreneurs create sustainable success.

Conversations to Clients: Turn Connection into Consistent Income Masterclass https://nataliehankins.com/

Being visible gets people to notice you.

Having meaningful conversations is what turns visibility into paying clients.

Facebook Group: https://www.facebook.com/groups/confidentwomenthrive1

LinkedIn https://www.linkedin.com/in/nataliehankinscoach/

Instagram https://www.instagram.com/natalie.hankins.life.coach/

YouTube https://www.youtube.com/@nataliehankins

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of Turn Your Everyday Stories Into Videos That Make People Say “That’s Me”

https://my.thebabyboomerentrepreneur.com/story-videos

💖💖Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

Many entrepreneurs dream of writing a book, imagining bestseller lists, book sales, and the credibility that comes with becoming an author.

But according to business coach, publisher, and author Katrina Sawa, most people are thinking about books all wrong.

In this eye-opening conversation, Katrina shares why the real value of a book isn't the royalties. It's what happens after someone reads it.

We talk about how books can help you build visibility, establish credibility, land speaking opportunities, attract clients, and create entirely new revenue streams. Katrina also reveals one of the biggest mistakes aspiring authors make before they even start writing.

If you've ever thought about writing a book, or you've already written one and wondered why it isn't generating business opportunities, this episode is packed with practical insights.

• Why books rarely make money directly
• How authors use books to attract high-value clients
• The role of books in building visibility and credibility
• Why speakers with books get more opportunities
• The biggest mistakes authors make before writing
• How to plan the marketing before you write the book
• Compilation books versus solo books
• How AI is changing the writing process
• Why your book should fit into your business strategy
• What makes a book profitable

Katrina Sawa is a sought-after business coach, international speaker, and book publisher. Through Jumpstart Publishing, she has helped more than 150 entrepreneurs become published authors and use their books to grow their businesses.

1 Hour Training on: All Things Self-Publishing

https://jumpstartpublishing.net/freemc-jsybook/

Book Marketing Checklist and Short Video Training

https://jumpstartpublishing.net/bookmarketingfreebie/

A book isn't just a book.

When done strategically, it's a visibility tool, a credibility tool, a lead generation tool, and a business growth tool all rolled into one.

Facebook Profile: https://www.facebook.com/katrinasawa/

Facebook Page: https://www.facebook.com/JumpStartYourBizNow/

Facebook Group: https://www.facebook.com/groups/JumpstartYourBiz

Facebook Group: https://www.facebook.com/groups/TheAuthorSuccessCollective

YouTube: https://www.YouTube.com/KatrinaSawa

LinkedIn: https://www.linkedin.com/in/katrinasawa/

Instagram: https://www.instagram.com/katrinasawa/

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of Turn Your Everyday Stories Into Videos That Make People Say “That’s Me”

https://my.thebabyboomerentrepreneur.com/story-videos

What if the reason you're not getting more clients isn't your content?

Many coaches and service providers spend hours creating social media posts, showing up consistently, and building an audience, only to wonder why their business isn't growing.

In this episode, marketing strategist and business coach Stephanie Treasure explains why visibility is only the first step. To create consistent growth, you need a strategy that turns visibility into leads and leads into paying clients.

Stephanie shares practical insights on choosing the right platforms, leveraging collaborations, hosting conversion events, and creating a client journey that actually generates revenue.

If you're tired of posting endlessly and hoping clients will magically appear, this conversation will help you focus on the activities that move your business forward.

• Why visibility feels so challenging for many women entrepreneurs
• The mindset blocks that stop coaches from showing up
• Why posting more isn't always the answer
• How to choose the best visibility platforms for your business
• The power of collaborations and partnerships
• How to generate leads consistently
• Why webinars, workshops and masterclasses work so well
• The difference between visibility and conversion
• How to turn followers into paying clients
• Strategies for reaching consistent $10K months

Visibility gets people to notice you.

Lead generation gets them into your world.

Conversion turns attention into revenue.

You need all three working together to create sustainable business growth.

Website: stephanietreasure.com

Free Gift: The Visibility Cheat Sheet to Getting Fully Booked https://stephanietreasure.com/vcs

Facebook https://www.facebook.com/stephanie.treasure/

Facebook Page https://www.facebook.com/StephanieTreasureBiz/

LinkedIn https://www.linkedin.com/in/stephanietreasure/

Instagram https://www.instagram.com/thestephanietreasure

YouTube https://www.youtube.com/stephanietreasure

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of Turn Your Everyday Stories Into Videos That Make People Say “That’s Me”

https://my.thebabyboomerentrepreneur.com/story-videos

💖💖Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.