What does it take to build a company that sells for $1.25 billion? More vulnerability than you might expect.
Shegun Otulana pulls back the curtain on entrepreneurship's glamorized image, revealing the gritty reality behind his journey from founding TheraNest to leading Therapy Brands through its billion-dollar acquisition. With refreshing candor, he confesses, "I never did think about quitting. The only thing I was worried about was my wife making me quit." This resilience, coupled with a systematic approach to business validation, carried him through countless difficult days.
The secret weapon in Shegun's arsenal wasn't just perseverance but strategic foresight—what he calls recognizing the "triple combo" of technology inflection, regulatory change, and shifting societal behaviors. When therapists were transitioning from paper to digital systems, when HIPAA compliance became mandatory, and when SaaS solutions were gaining acceptance, Theranest was perfectly positioned. Later, having telehealth capabilities in place before COVID hit created exponential growth when the pandemic forced therapy online overnight.
Perhaps most illuminating is Shegun's approach to acquisitions and leadership during Therapy Brands' expansion. "I saw what I was doing as me bringing you into a vision that I have, that I needed to explain to you and to treat you with dignity and respect through that process," he reflects. This philosophy guided him through integrating multiple companies while maintaining relationships with founders at different stages of their journeys—some eager to continue building, others looking for an exit.
Today, Shegun, channels his entrepreneurial energy through Harmony Venture Labs, creating companies that solve meaningful problems while giving back to Birmingham through education initiatives and neighborhood revitalization. His parting wisdom? "Vulnerability has a lot of empowerments in it that people don't think about...don't be afraid of failing, don't be afraid of being vulnerable. Step out there, go do the things you believe in."
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