You’ve seen the videos from top leaders with their consistent feel, intro and trailers right?

Maybe you think you need a whole team of people or a few days to create videos like that.

Well, you’re not wrong that you could do it with a team of with a lot of time on your hands.

What if I told you that you didn’t need any of that to create videos like the top leaders do?

That’s right, you can create videos like that with just a few clicks of a mouse!

What do leaders do to create their videos?

Just so we have a common basis to understand the process involved, let’s list what leaders do to generate those videos.

To be clear, not all of these things are possible without editing the videos, but here’s the list:

1- Record a 30 to 120 second video on a topic your audience is interested in

2- Hire someone (or a team) to do the video editing

3- Create a custom intro video of 5-10 seconds to use in all videos

4- Create a trailer custom video of...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-458-how-to-quickly-make-consistent-branded-videos-without-editing-them/

Can you imagine how long it would take you to create 3 or 5 different videos by editing one?

Imagine you recorded a 30 or 60 minute video and posted it to YouTube or Facebook and then you want to post it on LinkedIn, Twitter, Instagram or in stories?

Well you can’t, at least not without editing that video so it fits in the limits of that particular post format.

For example, Instagram Reels has a maximum of 5 minutes and stories even less.

So, what do you do?

What does editing a video mean?

Normally, you’d load up your video into a video editing software.

There are many but some are OpenShot (it’s free and I use it) and Camtasia, either way, it takes a few minutes for the software to load up the video into it’s memory.

After that, you would spend a while cutting out (trimming) parts of the video because it’s too long until you got the length needed.

Then, you might add an intro or trailer videos to it, maybe a title sequence and some...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-457-how-to-create-branded-videos-for-all-your-social-platforms-without-editing-them/

If there’s one thing that almost all online marketers fail to do when they start is to define their avatar!

I don’t know what it is about that relatively simple process but I’m just as much at fault for not doing it.

Sure, I had a general idea of who my target market was but I never took the time to really define my avatar!

If you have not yet either, then this blog post is definitely for you and even if you have defined your avatar, you might be in for a few surprises too.

If you aren’t sure what we mean by avatar, then definitely keep reading…

What is an Avatar anyway?

If you saw the title and your question was more about the word Avatar, then let’s clear that up…

In marketing, there are really just 3 things you need to worry about:

1- What are you selling?

2- Who is your Avatar?

3- What is your offer?

I mean, sure, there’s lots more around that, but without these 3 things clearly defined, you’ll struggle with making any...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-456-why-is-it-so-important-to-define-your-avatar/

We’ve come to the end of the the truth about attraction marketing!

Well, maybe not the end of attraction marketing, but at least the end of the 5 truths in my ebook.

Get your copy at https://attractionmarketingtruth.com and check the last 4 episodes for each truth.

The 5 Simplest Social Media Organic Steps to Getting the Sale are setup your profile, post every day, engage on posts, have conversations and offer them your product.

What’s wrong with cold outreach?

Most gurus will tell you that sales is just about numbers and that reaching out to random strangers works if you talk to enough of them.

The problem is that it can be very frustrating when you get 1% (1 out of 100), 1/10% (1 out of 1000) or even 1/100% (1 out of 10,000) to actually buy from you!

Personally, I don’t want to have to talk to 10,000 people to get 1 sale! Do you?

So what’s the solution? We’ll get to that…

When should you make them the offer?

The answer is after...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-455-attraction-marketing-truth-5-of-5-make-them-the-offer/

I know you’ve heard about having conversations with your prospects or leads from everyone!

It’s no surprise since it’s the only way to get any sales where you are starting out.

Not sure about you, but I sure dream of the day where I get sales without having to do that like those top leaders do and promise I can too!

But is it really just about having random conversations with random people?

It’s not about random conversations with random people

So, no, in case that heading didn’t give up the answer – it’s definitely not about random engagement.

To be honest though, I did to that and I’m surely not being the perfect prospector myself yet.

Let me explain…

You see, leaders will tell you to “just have conversations” because they know it takes time to get good at it and it’s a lot better to loose those prospects that are just random than loosing your perfect prospects.

I remember just sending friend requests to anyone and...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-454-attraction-marketing-truth-4-of-5-have-conversations-with-them/

Now that our profile is setup right and we are using the right words on our posts, let’s talk about engagement.

As you probably already know, if you don’t comment and react to other people’s posts on Facebook, chances are no one will engage on your posts either.

Doesn’t matter how amazing the posts are, Facebook will just not show your posts on other people’s feeds which means no one will see your posts which is why no one comments on them!

Crazy right?

Let’s first understand this process…

Why does no one see or comment on my posts?

Before we talk about what posts you need to be engaging on, let’s understand how Facebook works.

10 years ago, you’d post on Facebook and all your friends would see that in their news feed, so, naturally, if it was a cool post, you’d get tons of comments.

Today, it doesn’t work like that!

You see, there was a problem with showing all the posts of all your friends in the news feed.

If you had...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-453---attraction-marketing-truth-3-of-5---engage-on-the-right-posts/

Part 2 of this 5 part series is about your daily activity to post.

Sure, you can post only once a week or 3 times a week if you like but posting at least once a day is recommended.

If you don’t have the time to do that every day, you use scheduling tools to batch create your content but be aware that Facebook knows you are doing that and will not share your posts as much.

The most important thing though is making your posts all about what your avatar is interested in.

What does it mean to have prospect in mind?

Yeah, that might be a silly question to some but it’s important to be clear on this.

As you’ve no doubt seen in the previous post, Course Income Secrets #451 – Attraction Marketing Truth 1 of 5 – Setup your profile for your ideal prospect, your profile needs to also follow this basic rule.

Having your prospect in mind just means that you should be asking yourself this question all the time.

“Would Alice like this post?”

Of...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/attraction-marketing-truth-2-of-5-post-every-day-with-your-prospect-in-mind/

In online marketing, the most important thing to master is Attraction Marketing.

You definitely do not want to spend all your time prospecting but rather have people reach out to you instead.

Of course, that can only happen if they know what you offer and how it will help them.

Because social media is all about building relationships, it makes it a little tricky to get that to happen.

After you’ve clearly identified your ideal prospect, what they want and what they do not want, you need to have your profile setup for success.

What does is mean to setup your profile for your ideal prospect?

When we think about Attraction Marketing, we can easily understand that it’s about getting people to reach out to you instead of you reaching out to them.

In other words, we want them to make the first move.

In reality though, we are still making the first move by making sure what they see about us before they connect resonates with them.

This means your...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-451---attraction-marketing-truth-1-of-5---setup-your-profile-for-your-ideal-prospect/

One of the most difficult tasks you’ll have as a Course creator is the copywriting!

I don’t mean writing the course content, but rather the course marketing material.

The main reason that this is so difficult is that, as educators, we aren’t marketers and we have a difficult time thinking that way.

I believe it’s because we think our language is the right language and we forget that the students we want to sell to are not educators.

This is why you need marketers to create your marketing copywriting until now…

Easy steps to creating course copy

Regardless of if you use AI or not, you’ll need to do the following:

- Be clear on your course topic

- Be clear on your course outcome

- Be clear on your course audience

The rest is the easy part already for you and that’s creating the course content.

What’s difficult is taking that course topic, outcome and audience and creating compelling words, phrases and paragraphs to find paying...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-450---easy-step-by-step-guide-to-creating-your-course-copy-with-ai/

I don’t know about you but I’ve been hearing about AI and ChatGPT all over the place.

I first heard about it from my favorite online Marketer, Russell Brunson.

He said that he asked ChatGPT to write him a love letter to his wife and it was really good!

I was like, what the heck is ChatGPT??? So I looked it up.

I was completely blown away at what was possible and as a programmer saw all sorts of ways I could integrate it into my platform and create a new platform called Clever AI Copy!

Get free access for 90 days to Clever AI Copy platform by going to bonus.CleverAIcopy.com

Before getting into that though, let’s clarify some things..

What exactly is AI or Artificial Intelligence?

That’s definitely a broad question but AI refers to a whole science around understanding what makes a human intelligent.

Is it knowledge, is it the ability to learn new things, is it being able to put new things into action or even extrapolate new information...

READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-449---how-to-create-insanely-good-sales-copy-with-clever-ai-copy/